J!NX Appoints Mix Licensing Group to Grow Toy Portfolio
J!NX, Inc. prioritizes their toy division and joins forces with Mix Licensing Group to form new toy partnerships and grow a robust licensing portfolio. Best known for their gamer and geek culture cross-category programs as well as their e-commerce platforms, J!NX makes a move into the mainstream after growing requests from mass market retailers to bring them more brands in the toy category. J!NX will be focusing on global toy programs across collectibles, plush, vinyl figures, action figures, hangers, foam toys, blind bags, and more.
Mix Licensing Group (Mix) specializes in representing best-in-class licensees in order to build licensing partnerships with the best-loved brands and properties across entertainment, pop culture, gaming, digital, corporate, and more. “It is a privilege to work with a company that is dedicated to creating products through the eyes of a fan. J!NX is in an amazing position where retailers are asking for more, and we’re thrilled to be a part of helping them expand their footprint and forge new meaningful partnerships,” remarks Melissa Moskowitz, Managing Director of Mix.
“We’re at an exciting juncture in the J!NX story, and we’re pleased to partner with Mix Licensing Group who shares our enthusiasm for great brands and iconic licensed products. I look forward to working with Mix to bring exciting new toy programs to life with some of the best partners in the industry,” says Zac Scuffham, Director of Licensing and Business Development at J!NX.
About J!NX
J!NX was built upon a passion for all things gaming and geeky. Since 1999, our mission has been to create clothing and toys that enable our customers to celebrate their fandoms. The J!NX office contains an abundance of passionate nerds and is located in sunny San Diego, CA.
About Mix Licensing Group
Mix Licensing Group offers strategic consulting and brand acquisitions for licensees. With over 20+ years of industry experience, Mix has strong relationships with a network of the most sought-after licensing partners in the world and an in-depth knowledge that helps build awareness and affinity for manufacturers as they grow their licensing portfolios. Mix has successfully negotiated and signed deals for industry-recognized licensees across a range of categories including apparel, home décor, costumes, casino gaming, and more.
Licensing Contacts:
Melissa Moskowitz
Managing Director
Mix Licensing Group
818-386-9454
Andi Scher
Executive Director, Licensing
Mix Licensing Group
443-668-8508
