TORONTO, Canada — Spin Master Corp. launched a new line of DC toys featuring Batman, the first since it signed a licensing agreement with Warner Bros. Consumer Products in late 2018. As one of the newest toy licensees for the iconic Batman franchise and other DC Super Heroes, Spin Master will field boy’s action figures, remote control vehicles, water toys, games and puzzles.  Spin Master replaced Mattel, which had held the DC license since 2002.

The first of the new DC items hit shelves this month at major retailers. With meticulous attention to detail and stylized sculpts combined with Batman’s iconic crime-fighting accessories for added surprise and play value, this toy line will offer new play experiences and delight fans around the world. In addition to Batman, Spin Master is expected to introduced products based on Wonder Woman, Superman, The Joker and other characters.

“For generations, children around the world have been entertained and inspired by DC Super Heroes and Super Villains, and now Spin Master has the unique opportunity to bring these characters to life for collectors and kids alike,” said Adam Hyman, senior director of marketing for boys licensed brands. “We’re thrilled to unveil the first collection of our epic DC line, fusing Spin Master’s unique innovation with the world’s greatest super heroes and super villains. Our team worked closely with Warner Bros. Consumer Products to launch what retail buyers are calling the most innovative DC and Batman toy line they’ve ever seen. This is just the beginning.”

“Batman is a hero for all.  Not only does he use his exemplary crime fighting skills to protect Gotham City from the most notorious super villains, he has created an arsenal of innovative and tech-savvy gadgets and vehicles to help save the day,” says Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products.  “We’re excited to partner with Spin Master to bring Batman’s adventures to life with their innovative toys.”

The line-up will include a number of action-oriented toys inspired by Batman’s 80-year legacy that celebrate him as the #1 DC Super Hero. Fans can expect to find the following:

• Batman 4″ Figures: Kids can reenact missions with the Batman 4-Inch Action Figures with 11 points of articulation! Inside each package, discover a collector card that uncovers your mission. Reveal three mission-specific accessories (including rare and super rare) with unique finishes like translucent, neon, shiny titanium, and metallic. Ages 3+, $7.99 (1 pack), $15.99 USD (2 pack).
• Batman 4″ Mega Gear:   Slide the Mega Gear armor onto your 4″ figure with 11 points of articulation to prepare for battle. To activate Batman’s Mega Gear, press the back to transform and open the wings so you can patrol the skies of Gotham City! Easily fold the wings back up to continue your missions on the streets. Ages 3+, $12.99 USD.
• Batman 12″ Deluxe Figures: Gotham City will be protected from criminals like The Joker and Harley Quinn thanks to the heroic team of Batman and Robin. Each 12″ figure (6 to collect) has 11 points of articulation featuring detailed sculpting with comic book styling. Ages 3+, $9.99 USD.
• Batman Batmobile – 2-in-1: The 2-in-1 Batmobile is equipped with everything Batman needs to bring justice to criminals of Gotham City. Batman is ready for action with his Batmobile and his Batboat, which stays hidden until it’s ready to be deployed. Fits 4-inch figure. Ages 3+, $19.99 USD.
• Batman Voice-Changing Mask: Imagine what it’s like to be the Caped Crusader by sounding just like him with this voice-changing mask. Includes over 15 phrases and light-up eyes. Ages 3+, $29.99 USD.

Contacts:

Spin Master Corp., Tammy Smitham, VP Communications & CSR, mediarelations@spinmaster.com;

Warner Bros. Consumer Products: Shawn Smith, Director, Worldwide Publicity and Communications, shawn.smith@warnerbros.com