LOS ANGELES, CA – February 10, 2020 – Pacific Swell Brands, exclusive agent for the VP Racing Fuels brand, has brokered deals with partners in multiple categories to introduce a range of new licensed consumer products in 2020 geared towards motorsports and racing enthusiasts.

The roster of new licensing partners for VP Racing Fuels include:
• M2 Machines for die-cast vehicles, launching at Walmart and Hobby Lobby this month;
• Mattel for co-branded die-cast vehicles;
• Johny Rockstar Clothing for apparel, headwear, and gift and novelty;
• Mr. Brands for automotive accessories, windshield wipers, and auto care accessories;
• Advanced Graphics for standees; and
• T-Line Design for apparel.

The new licensing partnerships highlight the brand strength of VP Racing Fuels® and the demand for new consumer products that will allow both consumers and motorsports enthusiasts to further engage with the brand.

With 45 years of history, VP Racing Fuels® has established itself as the gold standard in automotive lifestyle and racing through its innovative and technology-driven approach to fuel technology. Now with licensed lifestyle products launching in 2020, VP Racing Fuels® heads full-throttle into 2020 with expectations to serve and reach new consumers and fans of the iconic brand.

Please contact connect@pacificswellbrands.com to learn more.

About VP Racing Fuels
VP Racing Fuels® is widely known as the World Leader in Fuel Technology®, being recognized as such by drivers, tracks, series and fans alike. Innovation, cutting-edge marketing, quality and technology have made VP Racing Fuels the gold standard in automotive lifestyle and racing with a catalog of more than 70 fuel blends and a growing roster of VP-fueled champions. VP Racing Fuels is the Official Race Fuel of the WeatherTech SportsCar Championship as well as sponsor of 60+ other series and sanctioning bodies across all motorsports, including SCORE, AMA Supercross, ARA and more. The racing fuels, lubricants and additives are distributed worldwide and in over 300 VP Racing Fuels-branded gas stations throughout the US, Canada and Mexico.

About Pacific Swell Brands (PacSwell)
Pacific Swell Brands is a specialized team of brand licensing, creative and legal experts committed to growing brand equity and revenue for clients through brand extensions/licensing. PacSwell prides itself on being more of a partner than agent, committed to tailoring every licensing strategy around each client’s specific objectives and needs.