Sydney, Australia  — BuzzFeed home goods supplier Fackelmann launched a 28-SKU Tasty line through Big W stores, marking the brand’s first licensed products in Australia.

The collection ranges from non-stick cookware to bakeware, kitchen gadgets and accessories priced $8-$59. The agreement was brokered by Haven Global. Big W has 183 stores in Australia.

The Tasty cookware line features bright colours that pop in the kitchen, and includes all the tools necessary to prepare Tasty’s recipes. The line features non-stick forged aluminium cookware, non-stick metal bakeware with silicone handle inserts, emoji cookie cutters, silicone head utensils and soft grip gadgets. The Tasty Kitchen line is used in Tasty videos and was designed and developed with the Tasty fan in mind, as BuzzFeed research shows that 2 out of 3 Tasty fans have made a Tasty recipe.

Matt Drinkwater, Head of International at BuzzFeed said “There is no better way for Tasty fans to prepare delicious recipes at home than with our bright and beautiful cookware range. We’re so proud to partner with Big W to bring the line to a broad audience of beginner and more experienced cooks alike. Together we’re making cooking more fun.”

Tom Punch, Managing Director of Haven Global, who facilitated, said “We are delighted we are to be working with BuzzFeed to bring the iconic Tasty brand to the Australian market. This launch reflects the huge shift in how millennials are consuming media along with the brand recognition that online content can offer for consumer products. There is so much potential for many more partnerships and categories to come – keep an eye out for this fabulous brand as we further expand into food aisles and more in the coming months.”

The Tasty line of kitchen products is licensed and manufactured by Fackelmann. CEO of Fackelmann Housewares Australia, Mark Batson said “We are thrilled to be the product partner for the launch of Tasty into the Australian market. The new range of millennial focused kitchenware products includes solutions for all stages of meal preparation from knives to bakeware to frying pans. All, of course, have been designed to be insta-friendly with bold colours across the range and perfect for recreating the Tasty recipes we see online.”

Tasty reaches over 325 million people globally and can be viewed across social platforms including Facebook, YouTube and TikTok; through Tasty.co and the Tasty app. The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill, and Tasty Jr.

About Big W

BIG W understands that every day’s a big day and offers many convenient ways to shop, including same day free Pick up and online delivery, as well as payment options such as Afterpay and Zip Pay.

About BuzzFeed

BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.

About Haven Global

Haven Global is Australia’ largest independent licensing agency, representing some of the biggest global entertainment, sports, arts and lifestyle brands around the world.

Contact:

Tess Atkinson | BuzzFeed | Chief of Staff & Head of Communications, EMEA & APAC

+447854 048 689 | @tessatkinson