Silver Spring, MD. – Licensing agent Moxie and the Association of Zoos and Aquariums (AZA) via their SAFE: Saving Animals From Extinction initiative are launching a licensing program in 2020, with 100% of AZA’s net proceeds supporting SAFE conservation efforts worldwide.  Zoos and aquariums accredited by the AZA annually invest nearly $50 million to protect over 25 select species from extinction.

Recognizing that people want to take action and are willing to purchase products that help endangered species, AZA & Moxie have partnered with Wines That Rock, LLC to launch the Wildlife Wine Club and is looking at other key categories including snacks and beverages, apparel, publishing, pet food and accessories, travel, chemical free lawn care, and other sustainable products and services.

Sales of SAFE merchandise will help further AZA and its members’ efforts to save species at risk of extinction As an organization dedicated to wildlife conservation, AZA is proud to serve as a resource for those who want to do and know more, whether it is tips to help save animals from extinction starting with your back yard and daily routines, updates on the species that are part of the SAFE program, or the latest news on government policies.

The protection of endangered species is at the core of the AZA’s mission. AZA SAFE: Saving Animals From Extinction® (SAFE) was established in 2015 to harness the collective expertise, resources and reach of AZA-accredited zoos and aquariums to save species and promote wildlife protection. Now celebrating its fourth year, SAFE has expanded to 25 species or taxa threatened with extinction. Over half of AZA’s 236 accredited zoos and aquariums are involved; helping to make a difference for an array of species protected under the US Endangered Species Act.

“The professionals working at AZA-accredited zoos and aquariums around the globe have pledged to do more and better conservation and, through SAFE, are working collaboratively to protect threatened and endangered animals around the world,” said Dan Ashe, President and CEO of AZA. “Our goal is to save the most vulnerable wildlife from extinction and protect them for future generations.”

Recent AZA research shows people in the United States underestimate the number of animals protected under the U.S. Endangered Species Act, believing it is less than one-tenth the actual number of over 1450 species. While nine in ten people in the U.S. are willing to take steps to help save animals from extinction, they are unsure of how they can help. SAFE’s public engagement projects help to connect the nearly 200 million guests who visit AZA-accredited facilities each year to larger conservation change.

ABOUT MOXIE & CO:

MOXIE & CO is a full-service licensing, sponsorship and marketing agency dedicated to delivering quality product and promotion that meet the needs of its customers across all categories of merchandise and services. To learn more about licensing opportunities contact Moxie: Janine Hallisey – jhallisey@moxieco.com or Arlene Scanlan ascanlan@moxieco.com visit: www.moxieco.com