Bonnier Signs Licensing Deals for Outdoor Life Brand
New York — Bonnier Corp. has partnered with several leading manufacturers to produce Outdoor Life licensed apparel and lifestyle products, it was announced today by Elise Contarsy, Senior Vice President, Bonnier Consumer Products Group.
Bonnier Consumer Products Group plans to showcase the range of Outdoor Life products from licensees, and meet with retail buyers, at the June 2020 Outdoor Retailer Summer Market in Denver, Colorado. “Whether it’s fishing, hunting or a weekend camping trip, Outdoor Life is the authoritative voice for the outdoor adventure-seeker,” Contarsy said. “Outdoor Life has been a trusted resource in the outdoor space for over 120 years, and the branded products produced by these partnerships will allow us to continue to connect with enthusiasts in a meaningful way.”
Bonnier Consumer Products Group is proud to announce the following licensees:
- The Levy Group Inc.: sportswear, outerwear, bags
- 540 Brands: graphic T-shirts, sweatshirts, headwear
- Balanced Tech Corp.: base layer, underwear, sleepwear, cold-weather accessories
- Sunshine Leisure Products Co. Ltd.: camping and beach chairs, tables, cots
- Master Cutlery LLC: hunting knives, axes, related knife-edge products
- Lifetime Brands Inc.: hydration, coolers, tableware, cutlery, cookware
Bonnier Consumer Products Group is looking forward to this meaningful expansion for the Outdoor Life brand and will continue to onboard additional licensees. For additional information about available categories, please send all inquiries to Richard Oren, Richard.Oren@bonniercorp.com
ABOUT BONNIER CORP.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 25 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
PRESS CONTACT
Cathy Hebert, cathy.hebert@bonniercorp.com, 212-779-5023
