Candy pastel colors are this spring’s biggest fashion trend and the premium retailer Riva plays it out in style by launching a Spring Summer 2020 Chupa Chups and Mentos collection in a deal brokered by WildBrain CPLG MENA on behalf of Perfetti Van Melle

The collection offers daywear, footwear and accessories for teenagers who wish to express their individual style with sweet colors and a touch of glamour.

Riva Fashion, owned by the Armada retail concept, is an edgy fashion retailer operating in 6 countries across the Middle East with over 50 stores specialized in clothing, footwear, accessories and perfumes for women, teenagers and kids. What makes the brand so unique is the combination of bold colors with artisan details and fresh modern silhouettes.

The cool and fun collection is also available online, https://www.rivafashion.com, with mobile applications that attract customers to enjoy the same friendly shopping experience with international shipping.