For spring/summer 2020, Happy Socks will debut its first SpongeBob SquarePants collection. Designed for fans of all ages, the Swedish lifestyle brand’s new collection features swimwear, their signature crew socks in tropical prints, and a style that has been on Happy Socks’ bucket list for 11 years — a pair of tribute socks that emulate SpongeBob’s signature knee-highs from the hit TV show.

With a smile as wide as the globe and a unique brand of off-beat humor that is timeless, the endlessly optimistic SpongeBob SquarePants has become a symbol of happiness and quirky style.

Now, SpongeBob and his friends take their animated adventures from under the sea to the colorful world of Happy Socks for a special-edition collection meant to be shared with the special people in your life.

Bubble the Fun

Inspired by SpongeBob’s love for bubbles and his friends, Bubble the Fun is a collection of color, creativity, and togetherness. Unite your personal space and celebrate what matters the most with those who matter the most.

Made with little landlubbers and big sea dogs in mind, the collection features seven pairs of soft combed cotton crew socks and four pairs of kids crew socks in an organic combed cotton, all available as singles. Crews socks come in two collectible gift boxes (3- and 6-pack), and the full selection for kids as a 4-pack gift box.

Swimwear – Now Available for Kids!

SpongeBob and Happy Socks invites the whole family to SpongeBob’s pineapple home under the sea with its first swimwear collection that includes styles for kids. The new swimsuits and swim shorts for kids are made to match the existing models for adults.

The new kid’s capsule features both girls’ and boys’ styles in nine unique prints in a zesty summer palette that blends signature characters and elements from the show with Happy Socks’ signature Big Dot pattern. Designs include Bubble in Paradise, Say Cheese Burger, Circle of Friends, Fineapple Surprise, Original, Let’s Work it Out, Smile Storm, Bikini Bottoms Up and Let’s Get Tropical.

“We are so excited to partner with ViacomCBS to bring SpongeBob SquarePants to life! This enthusiastic, optimistic sponge has become a symbol of happiness and the perfect character to help us bring happiness and color to every corner of the world.”  Laura Frisk – Head of Marketing.

Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products added: “SpongeBob and Happy Socks are the perfect match, and this collection is inspired by SpongeBob’s colorful personality and his life on Bikini Bottom. Consumers around the world have been delighted by our various SpongeBob 20th Anniversary collaborations, and the Happy Socks range will be another treat for fans of all ages.” 

The Happy Socks x SpongeBob collection will be available from April 7th, 2020 online at Happysocks.com.

About Happy Socks

In 2008, Mikael Söderlindh and Viktor Tell had a vision: bring happiness and color to every corner of the world by turning an overlooked everyday essential into an outstanding design piece that combines quality, craftsmanship, and creativity. In short, Happy Socks.

While all Happy Socks are still designed in the Stockholm-based atelier, they are now sold in over 95 countries through Happy Socks’ Concept Stores, at selected retailers, and via www.happysocks.com.

About ViacomCBS Consumer Products

ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the directto-consumer online business for CBS’ programming merchandise, as well as standalone SpongeBob, MTV, Star Trek and Showtime branded ecommerce websites.