Abrams Releasing ‘Making It’ Craft Guide in Licensing Deal with NBCUniversal
Los Angeles, CA – Grab the kids and let’s get crafty featuring 25 projects all inspired by your favorite Makers from the hit show on NBC hosted by Amy Poehler and Nick Offerman.
On behalf of our client NBCUniversal, Seltzer Licensing Group brokered with Abrams the first-ever book deal based on the competition craft series Making It. “We’re thilled this licensing partnerhsip delivers a fun, craft-filled book with engaging activies for the whole family, espeically given the current stay-at-home environment” says Stu Seltzer, president of Seltzer Licensing Group. Published with a foreword written by Nick Offerman, the DIY craft book is available on Tuesday (April 21) at all major book sellers. The series premiered July 31, 2018 on NBC and has aired for two seasons and 14 episodes. It was renewed for a third season in January.
Tapping into that success, The Making It Guide to Crafting, will offer in-depth looks at some of the best DIY crafts that were featured on the show and inspired by the makers themselves. Introductions to woodworking, fiber arts, paper crafts, and more will enable readers to experiment and customize their own creations at home. And the projects are accessible to all skill levels, so you can get just as crafty as the makers did. Drawing on the show’s hilarity, creativity, and overall positivity, this crafting guide will inspire and energize you to DIY whatever you put your mind to.
With the all-star duo of Amy Poehler and Nick Offerman leading the way with puns, advice, and good vibes, Making It became the competition series we didn’t know we needed, stealing our hearts and encouraging our most creative ideas.
About the Authors
Making It features hosts Amy Poehler and Nick Offerman, as well as judges Dayna Isom Johnson and Simon Doonan, and many of the show’s contestants, all with their own expertise in the craft world.
About the Book
The Making It Guide to Crafting
By the Creators of Making It
Abrams / April 21, 2020
US $24.99 / Can. $31.99
Paperback with flaps / 192 pages
81⁄2 x 91⁄2” / 224 color photographs
ISBN: 978-1-4197-4348-1
About Abrams:
Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Abrams Image; Abrams Press; The Overlook Press; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and a gift and stationery line, Abrams Noterie. ABRAMS also distributes books for Booth-Clibborn Editions, Cameron + Company, Alain Ducasse Édition, Getty Publications, Ludion, Lucky Spool, The Museum of Modern Art, Obvious State, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.
About Seltzer Licensing Group
Seltzer Licensing Group, www.seltzerlicenisng.com, is a full-service global brand licensing agency and marketing consulting firm founded in 1998 based in New York City with offices in Los Angeles, focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans: acquisition of licenses; evaluation of current licensing programs, market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents Unilever, The Scotts Miracle-Gro Company, Del Monte, American Red Cross. Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers and global hospitality companies.
Contact:
Stu Seltzer
Specialists in Licensing and Strategic Alliances
450 Lexington Avenue, 4th Floor
New York, NY 10017
Phone: (212)244-5548
Cell: (917)553-0375
email: Stu@SeltzerLicensing.com
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