WHP Global, owner of the iconic women’s fashion brand Anne Klein, has united with the namesake designer’s granddaughter Jesse Gre Rubinstein to provide relief during the COVID-19 pandemic. To meet the immediate need for Personal Protection Equipment (PPE), the Company today announced the procurement of 100,000 face masks through its supply chain, which will be distributed with Jesse to essential workers and community organizations providing relief across the United States.

Uniting the brand Anne Klein with the founder’s family at this critical time and making a commitment to distribute 100,000 masks to those on the frontlines helping our communities, is a win/win. This is just the beginning of our planned collaboration with Anne’s granddaughter, Jesse. We’re thrilled to partner with her,” said WHP Chairman and CEO Yehuda Shmidman.

“I am honored to have the opportunity to play a role in supporting my grandmother’s legacy by highlighting inspiring individuals who even during this time of great uncertainty, embody the vision and strength to empower their community and uplift those around them,” added Jesse Gre Rubinstein, founder & CEO of social media agency, Hello There Collective. “My hope is that this initiative serves as the launch of a powerful network that can both support and inspire others to help not only in the present, but as we begin to rebuild.”

Additionally, WHP has tapped Jesse and her agency to spearhead the upcoming launch of Anne Klein’s new social series, featuring notable individuals making a difference and connecting communities during this global pandemic.  Following in the footsteps of Anne Klein who inspired so many, Jesse will host a Facebook Live series featuring the heroes of today, inspiring the next generation of trailblazers, with guests from a variety of industries who are championing aid during the pandemic.

For more information on Anne Klein and the COVID-19 initiative, visit: http://www.anneklein.com or follow @AnneKlein on Facebook or @AnneKleinOfficial on Instagram.

About Jesse Gre Rubinstein
Jesse Gre Rubinstein is the founder and CEO of social media agency, Hello There Collective. As the granddaughter of Anne Klein, Jesse comes from a lineage of fashion greats and was seasoned for a career in the industry. Since 2018 the Los Angeles/New York female-led Hello There agency has launched innovative marketing campaigns and led digital strategy for global brands such as BCBGMaxazria, Joe’s Jeans, Juicy Couture, Jones New York, Ivory Ella, and Tretorn.

About Anne Klein
An iconic legacy women’s fashion brand founded in 1968, Anne Klein serves women around the world with classic American style.  The brand currently generates over $700 million in global retail sales with product distributed by best-in-class partners including Steve Madden for footwear and handbags, Kasper Group for sportswear, E. Gluck for watches, Herman Kay for outerwear, ONE Jeanswear Group for denim, Komar for loungewear, Marchon for eyewear, Centric for hosiery, Amiee Lynn for Accessories, Palm Beach for fragrance and cosmetics, and The Jewelry Group for jewelry. Anne Klein products are sold globally throughout North America, China, South Korea, the Philippines and Mexico. For more information, visit www.anneklein.com.

About WHP Global
WHP Global is focused on the future of brand management. The New York-based firm specializes in acquiring global consumer brands and strategically investing in high-growth distribution channels and global digital commerce platforms, in addition to introducing new product categories that are relevant to today’s consumer.  For more information, visit www.whp-global.com.