Original Stitch Readies The Beatles Custom Collection
Original Stitch in partnership with Apple Corps Ltd is launching The Beatles Custom Collection that will be based on fan voting.. The deal was brokered by Thread Shop, the merchandising division of Sony Music. The voting will start May 17 with the winning fabrics selected on May 18 and shipments starting in late June.
The Beatles are a true original and now, for the first time ever, fans will be able to create their own original The Beatles shirt, starting by voting which patterns go into production. Fans will choose four favorites from 10 designs for men’s and women’s long and short sleeve casual and dress shirts. The shirts, which will be available within three weeks of Original Stitch receiving the fabric, will be priced $100-$120, depending on the options chosen such as monograms, accent fabrics and others.
Fans pick their favorite patterns from a career-spanning set of graphics going all the way back to their first single, 1962’s “Love Me Do” and right up through “Abbey Road” and “Let It Be.”
Fans can vote now through May 17th at https://shop.originalstitch.com/pages/beatles-voting
Then, the fan favorites go into the Original Stitch Shirt Builder so everyone can dial in the fit and design their personally perfect shirt. That might mean a Hawaiian style all over print featuring the iconic Abbey Road crossing or a subtle pop of Yellow Submarines inside the cuffs and collar of an otherwise business-ready white button-up.
Orders placed by Aug. 1 will ship in time for the opening weekend of Peter Jackson’s “The Beatles: Get Back” documentary in early September.
Original Stitch has been an industry leader in customizable, made-to-measure shirts since 2015. In addition to a wide range of traditional shirting fabrics, unique options like our Kimono Cloth and selection of officially licensed custom patterns, such as Pokemon, Star Wars, and The Beatles, ensure that everything our customer wears is a true original. Hand made in Japan, guaranteed fit, near limitless options. Your style, your way. Visit www.OriginalStitch.com to learn more or check us out on Facebook (www.facebook.com/OrigStitch) or Instagram (www.instagram.com/original.stitch/).