Taking place as part of Licensing Week Virtual, this year’s Licensing U sessions are available on demand beginning 9am EDT on Thursday, June 18. This Licensing International educational series offers sessions for professionals at all stages of their career, including “basics” programming for those new to the industry, alongside actionable insights and innovative strategies for seasoned executives.

Basics of Licensing and Advanced Strategies
Learn all the licensing basics and advanced strategies you need to make your first deal, second deal or 50th deal. This fact filled, educational seminar will include all the basic and advanced strategies for licensees and licensors. It will also include sections on royalty rates, retail trends, style guides, legal contracts. Using various case studies, you’ll see how some of the world’s largest brands use licensing to reach their financial and marketing goals. This will be taught by Stu Seltzer who just completed his 17th year teaching a 3-credit brand licensing, undergrad class at New York University.

Speaker: Stu Seltzer, Seltzer Licensing

Esports and Licensing: The State of Play
Whilst games industry continues to grow and its impact on pop culture remains widespread, so too has the world of Esports expanded its global viewership. During this webinar Dan Amos will discuss the world of esports, its entrance into the mainstream and the development of esports consumer products.

Speaker: Daniel Amos, Difuzed

What You Need to Know About Royalty Rates
Royalty rates are at the heart of the financial side of the licensing business. In this session, you’ll learn about the different ways they’re defined and calculated , how they differ by category, how they relate to margins and the cost of goods. What are the risk/reward factors you need to keep in mind?

Speakers: Teri Niadna, Brandgenuity Europe | Carolann Dunn, Discovery Inc.

Moderator: Steve Scebelo, NFL Players Inc. |

The Day After COVID-19: Consumer and Marketing Trends
The Coronavirus has accelerated market trends some perceived as disruptive. Hamutal Schieber, CEO of Schieber Research, will talk about “the day after” – what behaviors are here to stay and why; what shifts we can expect going forward; and how companies should respond.

Speaker: Hamutal Schieber, Schieber Research

Marketing in the New Normal
The chaotic environment in which everyone is living poses a challenge for marketers creating well-thought out strategies and plans. As one person put it, “There actually is no New Normal; there’s a Now Normal” that changes regularly. Two experienced executives discuss the challenges and opportunities in adapting, repurposing and otherwise being agile enough to react to developments as companies market both to the trade and to consumers.

Speakers: Melissa Menta, Peanuts Worldwide | Alaina Caldwell, Styleworks

Moderator: Marty Brochstein, Licensing International

Why Consumer Research Matters – Especially Now
In today’s unprecedented retail environment, the pressure is on to create great products that retailers will want, consumers will love and that represent real opportunity for licenses and licensors. Come hear award–winning licensor Church & Dwight (owner of ARM & HAMMER, OxiClean, and Trojan Brand condoms among others ) and valued licensee partner CR Brands discuss how each company uses research to launch successful licensed product lines.

The presenters will share how research experts use data to assess the category opportunity and understand the consumer needs and wants at the early stages of development. They’ll also discuss how to hone the concept and the product and packaging with a special focus on traditional methodologies and new techniques. And these CPG experts will share how some of the newer platforms can provide quick results, affordably.
You’ll learn why consumer research is so important – especially in the current climate- what to do when social distancing limits the research options, who can help you get it done (research companies, online vendors) how long it takes, what it costs and how to do it on a budget.

Speakers: Tammy Talerico, Church & Dwight | Scott Harmon, Church & Dwight | Kyle Whitacre, CR Brands, Inc. | Neelam S. Modi, CR Brands, Inc.

Moderator: Adina Avery Grossman, Brandgenuity

The Pandemic Effect: What the Market Realities of COVID Mean for Negotiating License Agreements
As we move through this time of market turbulence, we have an opportunity to balance some of the uncertainty among brand owners, licensees (and retailers) with a fresh look at some of the terms and conditions of license agreements. This session will focus on how to craft a solid contract that accommodates the business and legal interests of both parties.

Speaker: Kim Boyle, Richard Law Group

Should You Consider Using Talent as Part of Your Social Commerce?
In a very crowded marketplace, everyone in challenged to find an effective way to get their product, property and business to stand out from the crowd. This session will examine the positives and potential pitfalls of creating a talent-based strategy for the online and social commerce worlds.

Speaker: Charlotte Clisby, Attachment London