Las Vegas, NV Paris, France –Aurora World Inc. has been appointed the master plush licensee for North America by Paris-based animation production and distribution studio Millimages, brokered through Licensing Works!®, for the popular Molang character.

Aurora is set to introduce the new line in early 2021. The product launch will include plush in a wide range of product translatio ns in varying price points and sizes from $10 retail and up adhering to Aurora’s eco-friendly materials and sustainability practices.

The range will include every day, seasonal, and feature plush across all formats with inspiration from all four Seasons of programming and the 1000+ GIFS that have achieved over 8+ Billion views on GIPHY.  With over 2.5 Million fans engaged with the Molang brand on a daily basis, creative collaborations will ensure that the new Molang plush reaches all fans of Molang.

“Molang is an endearing global sensation, with fans of all ages from all over the world,” said Michael Kessler, Aurora World’s Sr. V.P. of Sales & Marketing. “Aurora is excited to welcome the beautiful friendship of Molang and Piu Piu to the Aurora brand portfolio.”

“We are delighted to work with Aurora, a company that has been able to provide tremendous value to its customers with the cutest designs, top quality and environmentally-friendly fabrics, and affordable prices, remarked Mickael Zeggagh, Millimages’ Commercial Director Licensing.

“Aurora’s values are very much aligned with the Molang brand, so we are thrilled to have them join the Molang family,” enthused Leslie Levine, Licensing Works! owner and founder. “An industry leader, Aurora sets the standard for innovative design that we know will delight Molang’s young adult and all-family fans.”

The International Emmy® Award-nominated Molang television series is developed by Millimages and based on Hye-Ji Yoon’s characters: Molang, a joyful, eccentric, and enthusiastic rabbit and best friend, Piu Piu, a shy, discreet, and emotional little chick. Available in 190 territories worldwide, Molang™ is available in the US on major platforms including Disney Channel, Netflix, Amazon Prime Video, Hulu, YouTube and more.  Season 5 is currently in production bringing the total number of episodes up to 258 x 3’30 min (plus television specials) ensuring fresh new programming for years to come.

About Aurora World Inc.

Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers, including major hospitals, department stores, and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high quality, fun, and attractive products. At Aurora World, we are saving over 400,000,000 plastic bottles globally, contributing to a greener world by producing all of our plush using eco-friendly materials. In addition, Aurora owns its manufacturing facilities and prides itself on its expansive distribution resources and in-house research and development teams. For more information, please visit: www.auroragift.com

About Licensing Works!®

Licensing Works partners with the owners of intellectual properties to increase brand awareness and valuation by creating and growing new revenue streams. We work to deliver the brand essence in every license product translation for our clients, while protecting their intellectual property. Licensing Works!® is a registered trademark of Licensing Works, LLC.   For more information, please visit: www.licensingworks.us