Panda Mony Toy Brands© Poised for Growth After Selecting FanGirl Consulting and Brand Management to Drive Brand Strategy and Marketing Efforts
July 1, 2020 – Panda Mony Toy Brands, LLC ©, the independent U.S. toy firm focused on the development of original toys, stories and characters for today’s kids, has selected FanGirl Consulting & Brand Management, LLC as its marketing arm, with a focus on the newly released Alter Nation line of action figures.
Driven by a goal to become a leader in children’s entertainment, Panda Mony selected the team at FanGirl Consulting due to its extensive experience with driving top-grossing toy brands. Consulting services to be rendered include:
- Brand Positioning and Value Proposition
- Consumer and Trade Marketing Strategy
- Retail Distribution and Promotional Support
Alter Nation follows the clandestine operations of GK Delta, a secret Government entity dedicated to protecting humanity from forces that no typical human can defeat – and no one is allowed to know. The group of teenage human-animal hybrids is given extraordinary powers and abilities to create the ultimate soldier. Released in Fall 2019,
the highly-articulated line features four hero figures —El Ray, Albert VII, Daart, and Quillroy — plus two villains, Sabotage, and the double agent Sham. Each Alter Nation figure includes an original mini comic introducing you to the character’s unique powers and abilities, plus custom accessories to augment the play value.
As demand for the toy line continues to grow, Dark Horse Comics announced an original graphic novel, Alter Nation: They Hide Hybrids arrives on Oct. 6, 2020 and includes the 12-page digital comic Alter Nation: The Mystery of the Whining Winny. In addition to the comics, Panda Mony is in talks with several top content platforms to develop an animated series for kids 6-11.
Panda Mony and FanGirl are actively setting appointments for Toy Fair Everywhere taking place on July 13-17, 2020 to discuss additional marketing, distribution, and partnership opportunities.
For marketing opportunities:
FanGirl Consulting and Brand Management LLC
anita@fglicensing.com denise@fglicensing.c