WOTCH Creations Ltd is delivering their first licensed product to the toy industry this October. The family-run business based in Walsall, West Midlands, will be releasing the first product from their international patent pending HEXA-PLEX technology range.

SmileyWorld is the front-runner digital native brand. Established in 1997, when CEO Nicolas Loufrani, created a new universal language by launching the “Smiley Dictionary” — a list of Smileys which transformed ascii emoticons into something understandable to all. This became the starting point for how we use Smileys in technology and influenced the emoji language we now use every day. Giving us a way to tell each other how we are feeling in a shorthand that is not easily expressed through traditional dialects.

SMILEY-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “LEGENDARY“ glow in the dark versions that add to the collectability.

Smileys have gone on to have an essential place in our society today, helping kids to understand an emotion quickly and to express what may seem complicated to them more easily. SMILEY-Halves will allow children not only to Collect & Connect this new blind bag release but also use the SMILEY-Halves to share how they are feeling at any time.

The launch of SMILEY-Halves is supported by a significant marketing campaign that will include TV, digital, social media unboxings, influencers and PR to introduce the emoticons and their status.