• Pull & Bear is the latest fashion retailer joining this iconic character

July 10, 2020.- Pucca, the iconic character who starred in 170 countries and came back thanks to Planeta Junior, the leading European children’s and family entertainment company, continues her fashion success. Pull&Bear, the Inditex brand for spirited young people with a fresh, fun style, who respect current international trends and like urban influences, is the latest major fashion brand to join the Pucca universe, with the global launch of a T-shirt featuring her image.

The new T-shirt is now available worldwide in all Pull&Bear stores and its online store. This has been achieved through a deal between Planeta Junior, Padma (the manufacturer) and with the support of Pull&Bear, which joins other designers and enters the Pucca universe.

Pucca’s bravery, daring, fun, maturity, zero prejudice and great message of love based on the idea of ‘being yourself’ is not only winning the hearts of millennials and young adults, but also the fashion industry itself. Spanish designer María Escoté has already launched the PUCCAxMARIAESCOTÉ, capsule and Italian fashion brand White created the True Love capsule.

Pucca and her South Korean universe are also one of the reasons for the increasing interest in Korean culture driven by the success of K-Pop.

About Planeta Junior

Planeta Junior is a leading European children’s and family entertainment company. It focuses on producing and distributing animation series and ancillary rights. The company has offices in Spain, France, Italy, Greece, Turkey and Eastern Europe. In January 2016, Planeta Junior signed a strategic alliance joining forces with Belgian/German outfit S100/m4e, which focuses on co-production, distribution and consumer goods. Planet Junior also continues to invest in its own productions, which this year include series like Gormiti, Pio Rocks! and Squish. The Planeta Junior portfolio features over 200 hours of programmes for 2 – 14 year-olds, including stand-out titles like Mutant Busters, Egyxos, Bubble Bip, Sendokai, Maya 3D, Heidi 3D and Magiki.

Find out more at www.planeta-junior.com