• Iconic Korean character Pucca achieved over 3.5 million views for her viral TikTok video.
• Pucca’s TikTok success has had a knock-on effect on all other social networks, achieving a notable followers increase.

Pucca, the iconic character who achieved super-stardom in 170 countries and made a major comeback with Planeta Junior, is continuing to achieve massive success, achieving over 3.5 million views of her most viral video to date in social network of the moment TikTok as well as over 100,000 followers.

Pucca’s boldness, fun, maturity, zero prejudice and message of love based on being yourself, has conquered both family and young audiences on TikTok.

In just 48 hours, Pucca’s viral video achieved 1.2 million views and has now reached over 3.6 million views, 238,300 likes and 3,739 comments. This great viral hit on the social network of the moment has tripled the number of @Pucca_world followers in TikTok. Pucca’s Facebook, Instagram and YouTube profiles also experienced notable followers growth.

Pucca the series is currently available on Netflix, Neox, Facebook Watch and free and kids friendly platform: Kidoodle.TV, in over 140 countries.

Pucca’s reach has also increased with the broadcast of episodes from the series in four languages on YouTube via Pucca World, Pucca España, Pucca France and Pucca Italia.

About Pucca

Pucca is the lifestyle brand created by South Korean company Vooz, based on the iconic character who was a hit in 170 countries. Pucca is back to win the hearts of millenials and young adults with her bravery, daring, fun, lack of prejudice, and her great message of love based on the idea of being yourself. Pucca is also the star of a highly entertaining TV series.

About Planeta Junior

Planeta Junior is a Grupo Planeta and De Agostini company, a European leader in creating and marketing entertainment content and brands for children and young adults. Established over 20 years ago, Planeta Junior is present in the major European markets including Spain, Italy, France, Greece, Turkey and Eastern Europe where it has offices in Poland and Hungary. In every office, international teams specialise in content distribution, licenses and merchandising, retail and online activities to develop entertainment and lifestyle brands.