4 September 2020: Festival of Licensing, the month-long virtual gathering in celebration of the global licensing industry taking place from 6-29 October, unveils its Community & Wellbeing programme today, sponsored by ViacomCBS Consumer Products.

The online programme will feature three complementary elements:

1) Exclusive wellbeing sessions brought to you by ViacomCBS Consumer Products:  

• Family Friendly Dance & Yoga – drawing from super popular Nick Jr. exercise videos, festival goers will be encouraged to take a break from the serious stuff to have fun and exercise with their kids.
• Retro Workout Class – neon? Check. Headbands? Check. Then you’re ready for the Festival of Licensing retro workout. Featuring iconic MTV products in a high energy workout class, with a soundtrack that raises heartrates and celebrates the classic MTV of the 80s & 90s, the Festival retro workout will also showcase the ‘MTV MOVE’ pro-social initiative.
• Self-Care – a self-care expert from the ViacomCBS Wellness studio will share easy tips on nutrition, sleep and exercise, as well as showcase some funny moments from iconic characters ‘practicing’ the same habits. The self-care session will end with a guided meditation and a welcome chance to unwind.

2) Business mentoring and advice clinics

• Festival goers can take advantage of in-region business mentoring and advice clinics offering legal, financial and career advice. Speed networking sessions will also be available to those looking for new job opportunities.

3) Global charity fundraiser in support of The Light Fund, Magic Wheelchair and Licensing International Small Business Grants Fund – a huge charity fundraiser involving the global licensing industry and beyond will launch very shortly – watch this space for details.

“We’re delighted to be working alongside ViacomCBS to bring valuable – and much needed – community and wellbeing content to Festival of Licensing attendees from all the over the world,” said Anna Knight, VP Global Licensing Group, Informa Markets.

“Surviving through Covid has been incredibly challenging for many – whether financially, physically or emotionally – and it’s important that Festival both acknowledges this and provides meaningful support where we can.”

Festival of Licensing runs online from 6-29 October 2020. Brands who are interested in exhibiting or sponsorship opportunities should visit www.festivaloflicensing.com. Free visitor registration is also open at www.festivaloflicensing.com.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organiser and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global magazine, License Global Daily E-News and Brand XT. Global Licensing Group events are sponsored by Licensing International.

About Licensing International
Licensing International is the leading trade organization for the global brand licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits. Visit LicensingInternational.org for more information.  

About ViacomCBS Consumer Products
ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites; Star Trek, SpongeBob, South Park, and MTV.