London, UK – In a licensing arrangement brokered by Beanstalk, TGI Fridays®, America’s most iconic bar and grill, is moving into the aisles of the UK’s leading frozen food retailer, Iceland, with a range of frozen appetizers and desserts. Beanstalk is the longstanding brand extension licensing agency for TGI Fridays. As the UK’s leading frozen food retailer, Iceland is the perfect retail partner to bring “That Fridays Feeling” into freezers across the UK, debuting on the 14th of September at all more than 900  Iceland stores in the UK.

The range includes some of TGI Fridays best-selling restaurant items. The delicious frozen appetizers line includes Jalapeño Cheese Bites, Boneless Hot Wings, Cajun Prawns, Mozzarella Sticks, Cajun Spiced Onion Rings, Loaded Bacon and Cheese Skins, Warrior Fries with Bacon, Chili Beef Fries, Fridays Wings and Fridays BBQ Ribs. Signature TGI Fridays desserts will also be available including the fan-favorite New York Cheesecake and Brownie Obsession.

The products will range from £2-£5 and are part of a direct-to-retail (DTR) agreement with Iceland. Iceland has launched licensed DTRs in the past, including those with the UK weight loss brand Slimming World (2019) and restaurant chain PizzaExpress (2016). There are more than 80 TGI Fridays in the UK, the first of which opened in 1985.  Fridays has a similar licensing deal for products with Kraft Heinz in the  U.S.

The new range complements the existing TGI Fridays licensed programme which consists of meats and cocktail kits. Consumers can now have the complete restaurant experience in their own homes, from a pre-dinner drink to a tasty dessert. The TGI Fridays licensed programme has made it possible for customers to continue enjoying their favorite Fridays meals from the comfort of their own home.
“We are thrilled to further extend the range of delicious and much-loved Friday’s menu items for consumers across the UK to enjoy at home. The new frozen delights from TGI Fridays are a great way to bring the famous American grill into your home and celebrate that Fridays feeling,” said Louise French, Senior Vice President, Business Development & Operations at Beanstalk.

About TGI Fridays
In 1965, TGI Fridays opened its first location in New York City. Since that time, Fridays has grown to more than 850 restaurants in 55 countries, thanks to its reputation for bringing people together to enjoy “That Fridays Feeling” over high-quality, authentic American food and popular drinks backed by genuine service. Visit www.Fridays.com for more information and download our mobile app. Join Fridays Rewards SM and follow us on Facebook, Instagram and Twitter.

ABOUT ICELAND
Iceland is recognised as the UK’s leader in frozen food and operates over 950 stores across the country, together with a multi-award-winning online shopping service. It prides itself on being a convenient and friendly place to do the family’s weekly shop, as well as meet everyone’s daily top-up shopping needs for fresh, chilled, frozen food and groceries. For more than 20 years Iceland has also offered a unique, free home delivery service for in-store