London, UK — Acamar Films’ hit pre-school show Bing continues to expand its impressive line-up of licensees with exciting agreements in homeware, celebration, publishing and experiential. New deals with Beautiful Game and Kennedy Publishing, further line extensions with Moonpig and a renewal of the partnership with CBeebies Land at Alton Towers Resort, are set to further build the successful Bing licensing programme.

Beautiful Game launched Bing wall stickers late August 2020, which are now available direct to customers from their web shop (www.beautifulgame.co.uk) and on Amazon Prime. Founded in 2014, they are the UK’s leading official and exclusive home of sports and entertainment wall art, with all their products designed, crafted and made to order completely in the UK.

Kennedy Publishing launched their Box of … Bing! on 13 August. The deal is for an innovative branded carry box containing a 16-page craft magazine, a 16-page colouring magazine, two fold-out sticker sheets, a fold-out poster, giant sticker story and lots of creative gifts, from paint pots and crayons to cookie cutters and craft supplies. Priced at £3.99, the newly themed box will go on sale across news-stands every six weeks. Bing will also feature in Kennedy Publishing’s compilation titles, Busy Time and Get Busy.

Moonpig launched first with personalised Bing cards in January 2020 and then expanded the collection to the addition of e-cards from April 2020. The Bing launch has been a great success and Acamar Films is developing more product with Moonpig.

Bing has been resident in CBeebies Land at Alton Towers Resort since 2017 and due to the ongoing popularity of the brand the partnership is confirmed to continue into 2021 with 2 mini shows and Bing and Flop meet & greets. The popularity of Bing is also reflected in merchandise sales with Bing continuing to be the top-selling brand in the retail stores within the CBeebies Land and CBeebies Land Hotel.

Sebastian Mather, Managing Director of Beautiful Game, said: “We are delighted to partner with Acamar for these brand-new wall stickers. Bing is a visual treat, colourful and fun, and will make wonderful wall art for nurseries or play areas. We are sure that Bingsters will love the chance to be surrounded by their favourite character and his friends!”

Louise Simmonds, Head of UK Licensing and Merchandising at Acamar Films, said: “We are thrilled to announce we are teaming up with these respected partners to offer Bing fans a selection of wonderful new quality products. We are excited to be expanding our Bing licensing programme thanks to our dedicated focus and carefully considered strategy, which has seen strong growth over the past year.”

These deals follow hot on the heels of new toy partnerships with 8th Wonder and MV Sports, with recent NPD data listing Bing among the top 10 fastest growing toy licenses from January to June 2020 in the UK. Acamar Films will be exhibiting at the Festival of Licensing 6-8 October.

For further information, please contact:

Eva Otlewski

eva@acamarfilms.com

+44 203 675 4208

About Bing:

Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and finds the big stories in the little moments. Bing is broadcast in 130 territories worldwide and continues to ‘move and delight’ Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. www.bingbunny.com

About Acamar Films:

Acamar Films is an independent production company headquartered in Camden, London, which produces, distributes, markets and licenses its international award-winning pre-school animated series Bing. The company was founded in 2005 to create and produce film and television projects to “move and delight audiences worldwide”. Its CEO Mikael Shields has over 30 years’ experience and an international reputation for identifying, developing, financing and producing a wide range of hit film and television projects including Nick Park’s Oscar winning Wallace & Gromit, the global phenomenon that is Pingu, BAFTA winning Hilltop Hospital, the multi-award winning Flatworld and Aardman Animation’s Rex The Runt. Other projects include Noddy, Funny Bones, Operavox, The Animals of Farthing Wood, Narnia, The Borrowers, Pond Life and LAVA LAVA. Mikael has led muliti-award-winning creative teams in senior roles at the BBC, EVA Entertainment, Pearson Television, Atom Films, Ealing Studios and now at Acamar Films. Visit us at www.acamarfilms.com

About CBeebies Land and CBeebies Land Hotel:

Alton Towers Resort is home to the world’s first ever CBeebies Land, featuring a range of CBeebies themed rides and attractions, live shows and the opportunity to meet some of your most-loved CBeebies friends. Opened in 2014, the interactive and immersive Land aims to inspire learning through play.  In 2017, the Resort welcomed the CBeebies Land Hotel – a 76-room, CBeebies themed hotel, designed exclusively for little guests and home to bedrooms featuring In the Night Garden, Octonauts, Postman Pat, as well as Swashbuckle and Something Special.

About Alton Towers Resort:

In 2020, Alton Towers Resort celebrates 40 years of exhilarating excellence providing world-class fun, thrills and entertainment for the nation to enjoy.  Spanning over 900 acres of beautiful Staffordshire countryside, the Resort is the iconic home of a world-class theme park set across 10 fully themed lands with seven world-renowned coasters, as well as unique accommodation, Caribbean themed waterpark and Extraordinary Golf course, making it the perfect escape for friends, families and thrill seekers alike!

Alton Towers Resort is a proud member of the Merlin Entertainments family. For more information visit www.altontowers.com