New York, NY — Major League Baseball (MLB) today opens the MLB Flagship Store, located at 1271 Avenue of the Americas in midtown Manhattan. MLB partnered with Legends, a premium experiences company with global expertise across merchandising, sales, partnerships, planning, technology, and hospitality, to build and operate the first permanent MLB retail store in the United States.

The state-of-the-art retail destination features the widest in-store assortment of MLB products anywhere in the world, spanning two floors and approximately 10,000 square feet, and housing 100 different apparel styles. The main floor of the store features Nike jerseys from stars of all 30 MLB Clubs, plus an extensive New Era Cap Wall, showcasing Authentic Collection fitted caps for each team. In total, the store maintains more than 10,000 total authentic and lifestyle MLB caps.

The one-of-a-kind store features a large customization station, allowing fans the option to personalize MLB replica jerseys and Stance socks. A jersey carousel, visible from the street, displays customizable jerseys that represent each MLB Club.

The lower level of the store includes a Cooperstown area and a memorabilia section with game-used and autographed merchandise. The area includes game-used bases from historic games such as Game 7 of the 2016 World Series and Game 7 of the 2019 World Series; game-used items from recent All-Star Games, Home Run Derbies, and World Series featuring MLB stars; and exclusive Derek Jeter autographed items from the 2020 Hall of Fame collection.

“With a wide assortment of merchandise and showcasing products from all 30 Clubs, the MLB Flagship Store offers something for all of our fans,” said Noah Garden, MLB Chief Revenue Officer. “We expect the MLB Flagship Store to be more than a retail location. Over time, we plan to host MLB player appearances, special events, product unveilings and more as the location establishes itself as a new way for fans to celebrate all things Major League Baseball.”

In addition, the lower level houses authentic Mitchell & Ness throwback jerseys as well as an MLB-themed photo booth, where fans can print or upload photos to social media.

The MLB Flagship Store will host the Commissioner’s Trophy, given to the winner of the World Series each year, from October 5th – 8th for fan photos. Following its appearance, the trophy will travel to Arlington, Texas for the 2020 World Series.

The interactive store features products for all 30 MLB Clubs, including items exclusive to the MLB Flagship Store featuring the new MLB NYC logo. The store includes products for fans of all ages and sizes, with an extensive assortment of items for men, women, and kids such as jerseys, t-shirts, fan gear, headwear, training gear, houseware, and accessories.

“Legends has worked closely with Major League Baseball to create an immersive retail experience that brings baseball fans closer to the game they love with a vast selection of products for fans of all ages, across all 30 MLB Clubs, including exclusive items that cannot be found elsewhere,” said Dan Smith, Legends President, Hospitality. “In addition, the store is home to an extensive memorabilia collection, including game-used and autographed items from some of the biggest moments in MLB’s history. Throughout the year, we’ll have special in-store events and appearances – our very first appearance will be next week when the Commissioner’s Trophy visits the MLB Flagship Store before traveling to Arlington for the 2020 World Series.”

The MLB Flagship Store, which will be open daily from 11 a.m. – 7 p.m., will feature a wide product assortment from fan favorites like Nike, New Era Cap, ‘47, Topps, Mitchell & Ness, Rawlings, and Stance. The store will also feature a variety of premium lifestyle brands such as Vineyard Vines, Peter Millar, Johnnie-O, DKNY and Herschel.

The MLB Flagship Store will operate in accordance with local health and social distancing guidelines to ensure the health and safety of our guests and staff. For more information about our COVID-19 protocols, please visit https://www.mlb.com/shop/nyc-retail-store.

In addition to operating the MLB Flagship Store, Legends’ Project Development division oversaw the design and construction of the new space.

About Legends
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. Legends’ portfolio of premium brands which includes the New York Yankees, Dallas Cowboys, and Real Madrid CF. For more information, visit www.Legends.net and follow Legends at Facebook, Twitter and Instagram @TheLegendsWay.