Industry executives within China gathered at NECC in Shanghai earlier today to celebrate the incredible creativity and innovation of the licensing industry.  Disney and Tencent were the big winners and took home 8 and 3 trophies from the 2020 China Licensing Awards respectively out of the 16 award categories.

Here are the twenty 2020 China Licensing Awards winners:

CHINA PROPERTY OF THE YEAR

• Honor of Kings – Tencent

CORPORATE BRAND / FASHION / LIFESTYLE PROPERTY OF THE YEAR

• COCA-COLA – The Coca-Cola Company
• Mickey Mouse – The Walt Disney Company (China)  Limited

GAMING PROPERTY OF THE YEAR

• Honor of Kings – Tencent

MUSEUM / GALLERY / ART PROPERTY OF THE YEAR

• The Nation’s Greatest Treasures

FILM / TELEVISION / MEDIA PROPERTY OF THE YEAR ANIMATED

• FROZEN 2 – The Walt Disney Company (China)  Limited

FILM / TELEVISION / MEDIA PROPERTY OF THE YEAR LIVE ACTION

• Avengers: Endgame – The Walt Disney Company (China)  Limited

YOUNG PROPERTY OF THE YEAR

• DOORO BEAR – Shanghai Witzone Technology Co., Ltd
• MOLLY – Beijing Pop Mart Cultural & Creative Co., Ltd.
• Three-Body – Three-body Universe (Shanghai) Cultural Development Co., Ltd.

LICENSED PROMOTION OF THE YEAR

• JD Super IP Day – The Metropolitan Museum of Art & Museum of Fine Arts, Boston & Victoria and Albert Museum & National Gallery / JD.com

LOCATION-BASED OR EXPERIENTIAL INITIATIVE OF THE YEAR

• Explore the World of Honor of Kings – Honor of Kings – Tencent / Stream Interactive Entertainment (Shanghai) Culture Development Co., Ltd.

RETAILER OF THE YEAR

• Tmall – Mickey Mouse

LICENSEE OF THE YEAR  APPAREL / ACCESSORIES / FOOTWEAR

• Ningbo Peacebird Women’s fashion Co., Ltd., – Pokemon – Pokémon Womenswear Collection by PEACEBIRD

LICENSEE OF THE YEAR  FOOD / BEVERAGE

• INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD. – Frozen – YI QQ STAR

LICENSEE OF THE YEAR  HEALTH / BEAUTY

• MENTHOLATUM (CHINA) PHARMACEUTICALS CO., LTD. – Star Wars – Mentholatum Men Hydration Line

LICENSEE OF THE YEAR  HOUSEWARE

• MINISO (GUANGZHOU) LIMITED LIABILITY COMPANY – Marvel – MINISO Marvel Collection

LICENSEE OF THE YEAR  STATIONERY / NOVELTY

• CASIO (CHINA) CO., LTD – DORAEMON – BABY-G
• Lofree – B.Duck – Office Electronics

LICENSEE OF THE YEAR TOY

• Pop Mart – Disney Princess – Sitting Baby Series 2-Disney Princess