New Baby Apparel Line From Global Brand Partner Reima and the Addition of Publishing Rights
for King Features Builds Momentum for the Brand in the U.S.

 NEW YORK, October 15, 2020 – King Features Syndicate, home to some of the world’s most popular entertainment characters, today announced a new licensed baby product collaboration and the addition of publishing rights for Moomin, the classic literary and art-based brand by Tove Jansson celebrating 75 years in 2020. These new deals further expand the brand’s presence in North America and increase fans’ accessibility to Moomin products in the region.

As part of a global deal negotiated by Nordic licensing agency Rights & Brands, King Features has partnered with Reima, a world-leading kids activewear brand from Finland, to bring their Moomin Baby Kit for newborns to the U.S. market. Inspired by the carefree and adventurous Moomin characters, the collection includes a stylish wardrobe full of the essential wear that babies will need during the first six months, including 17 pieces of exclusive gender neutral Moomin items. The Moomin Baby Kit launches today in the U.S. and is available directly on Reima’s website.

In addition to growing Moomin in new categories in North America, King Features has also added publishing rights for Moomin to its slate and is expecting a lineup of exciting titles to come.

“Moomin has been one of the world’s most beloved character properties for generations with a highly successful global licensing program,” said King Features Vice President and General Manager, Global Head of Licensing, Carla Silva. “We look forward to introducing the next generation of families across North America to the classic heartwarming adventures of the Moomin family and their friends through fresh publishing and products.”

Moomin already has an extensive fan base in European territories and is gaining popularity in North America. The classic publishing property consists of a beautiful library of charmingly illustrated editions that celebrate the Moomin values of friendship, love, kindness, adventure, courage, tolerance, equality, freedom, individuality and respect for nature. Moomin characters also star in a stunning new 3D CGI series, Moominvalley, currently airing in multiple territories around the world. The new Moomin Baby Kit from Reima is the latest product line available in the U.S., following the launch of Moomin plush from Aurora and apparel from Ripple Junction.

Moomin can be seen next at King Features virtual exhibitor booth during the upcoming Festival of Licensing Americas event from October 20 through 22. Registered attendees can click this link to make an appointment with the U.S. licensing team.

About Moomin Characters
The Moomins were created by Tove Jansson, painter, illustrator, author and one of Finland’s key artists. Moomin Characters Oy Ltd is the official body responsible for Moomin all copyright supervision. The company was founded by Tove Jansson and her brother Lars Jansson in 1958 and the company is still run by family members. All of the Moominvalley characters are globally registered trademarks. Moomin is celebrating its 75th anniversary in 2020.

About King Features
King Features is a premier producer and distributor of the world’s most iconic intellectual properties and a leader in classic character licensing and franchise development. With one of the longest-running consumer products programs in the industry, King Features’ portfolio includes world renowned pop culture brands such as Popeye®, Betty Boop™, Cuphead, Flash Gordon™, The Phantom™, Hägar the Horrible, Moomin, Prince Valiant® and Mandrake the Magician. King Features will produce The Cuphead Show! with Netflix Animation, set to debut in 2021. As content syndication specialists, the company distributes beloved comics such as Blondie, Beetle Bailey®, Mutts™ and dozens of others as well as columns, editorial cartoons and puzzles across multiple platforms and content providers around the globe. King Features is part of Hearst Newspapers, which publishes 24 dailies and 52 weeklies, including the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York), and operates local digital marketing services and directories.

About Reima
Reima is a world-leading kids activewear brand from Finland. We know small changes everything. With over 75 years of experience, we’ve learned that it’s the small details that make the biggest difference. That’s why our award-winning products are safe, innovative, sustainable, designed specifically for kids –

not just miniature version of adults, and will last the test of time. We’re committed to sustainability and using non-toxic materials in all our clothing. What is good for the little ones is good for the environment. From our material innovations to our recycling initiatives, we put responsibility into every step of our process and are committed to innovating children’s play time forever. Reima supports every kid’s right to an active childhood, one small step at a time.

Media Contact
DKC on Behalf of King Features
Nikki Liberatore
Nikki_Liberatore@dkcnews.com