Dubai, 3rd November, 2020: In partnership with Hasbro and its global entertainment studio, eOne, PJ Masks will be part of the Dubai Fitness Challenge, taking place from 30th October to 28th November, to help promote a healthier lifestyle to the children of Dubai, encouraging them to be active for 30 minutes a day through exclusive workout videos that will be released throughout the fitness month. The partnership was secured by 20too Licensing, Hasbro’s local sub-representative in MENA and Eventbox.

Catboy, Owlette & Gekko are always on the move, racing through the city to stop the night-time villains with their super skills of speed, strength and flight! The heroes have to master their physical abilities in every episode, learning the values of teamwork, discipline and co-ordination in all their adventures – showing children that they too can be superheroes. Whether they are showing off their ‘Super Gekko Muscles’ or ‘Super Cat Speed’ – there is something for everyone with this year’s #PJMasksHeroChallenge.

4 PJ Masks workout videos have been created for children of all ages, inspired by the well-known hero moves from the trio: Catboy, Owlette and Gekko! The first PJ Masks workout video will be released on the Dubai Fitness Challenge YouTube channel on 30 October 2020 and once a week thereafter until 28 November 2020. The videos feature catchy and fun PJ Masks themed songs and the routines are energetic, challenging and intent on keeping the kids’ focus featured in iconic locations in Dubai. Children will be encouraged to replay the videos to keep learning and perfecting their own version of the routine with their favourite PJ Masks moves. Whether it is inside or outside the home, children can learn the importance of staying active and healthy from a young age combined with the values of the PJ Masks heroes, where friendship and teamwork always saves the day!

YouTube: https://www.youtube.com/channel/UCFV20qFWKBrEHiPLo9LyS5Q

Facebook: @DubaiFitnessChallenge @OfficialPJMasks

Instagram: @dubaifitnesschallenge @pjmasks

Twitter: @DXBFitChallenge @PJMasks

About Dubai Fitness Challenge
The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai. DFC has been created to motivate the people of Dubai to adopt an active and healthier lifestyle, and commit to 30 minutes of daily activity for 30 days. Running from October 30 to November 28, 2020, DFC encompasses all forms of activity, in an action-packed calendar of virtual and physical sessions, to make fitness accessible and easy for all. This year’s programme will have the highest standards of safety precautions and social distancing measures in place to ensure Dubai’s residents and visitors can stay connected and safe.

For further information and to register, please visit www.dubaifitnesschallenge.com

ABOUT HASBRO
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook.)

© 2020 Hasbro, Inc. All Rights Reserved.

ABOUT 20TOO
20too Licensing is the leading Brand Management and Consumer Products agency in the Middle East and North Africa, focusing on brand extension and promotional retail activities across the region. Since 2013, 20too Licensing has formed strategic partnerships with some of the world’s best-known Toy, Gaming, and Entertainment companies including Hasbro, Entertainment One, Sega, Endemol, Discovery Enterprises Int., IMPS, Rovio and Moose. Over the last years, the team has worked on a variety of global best-practices and award-winning projects and continues to lead the way in successfully implementing outstanding branded business opportunities in the territory.

For more details, visit www.20too.com

ABOUT EVENTBOX
No matter what your licensed children’ brand requirements are EventBox can deliver! Established in 2001, EventBox brings you world class brand licensed shows in the Middle East, North Africa, Eastern Europe and the Far East. We specialize in producing the finest live shows for theatres, festivals and malls. https://www.eventboxonline.com/