2015 Award Winners - Licensing International

2015 Awards Winners

Best Licensed Product Awards

Best Character or Toy Brand Licensee: Hard Goods

LAFOOD, Sesame Street healthy food

Best Character or Toy Brand Licensee: Soft Goods

Under Armour, Captain America collection

Best Film, Television, or Entertainment (Live Action) Licensee: Hard Goods

Lovehoney, Fifty Shades of Grey: Official Pleasure Collection

Best Film, Television, or Entertainment (Live Action) Licensee: Soft Goods

Accessory Innovations, Star Wars R2D2 light-up & voice-activated backpack

Best Licensing Program

Best Celebrity or Music

One Direction, Modest Management/Global Merchandising Services Ltd.

Best Character Toy Brand

My Little Pony, Hasbro

Best Corporate Brand

HGTV HOME – Scripps Networks/Beanstalk

Best Corporate Brand Licensee

Reynolds Consumer Products/Hefty Brand, Arm & Hammer – Hefty Ultimate waste bags

Best Digital

Minecraft, Mojang

Best Digital Licensee

Jazwares, LLC, Minecraft Overworld Series #2 Toys

Best Film / Television / Entertainment – Animated

Disney’s Frozen, The Walt Disney Company/Disney Consumer Products

Best Film, Television, or Entertainment (Animated) Licensee: Hard Goods (tie)

JAKKS Pacific, Disney’s Frozen/Snow Glow Elsa doll Playmates Toys, Teenage Mutant Ninja Turtles product line

Best Film, Television, or Entertainment (Live Action)

Downton Abbey, NBCUniversal International Television Production/Knockout Licensing

Best Lifestyle: Art, Design or Fashion

The Very Hungry Caterpillar/The World of Eric Carle, Eric Carle Studio/The Joester Loria Group

Best Licensed Promotion

AMC The Walking Dead “Carnage Asada” Slim Jim Beef Sticks, AMC/Striker Entertainment

Best Location-Based or Experiential Initiative

The Wizarding World of Harry Potter, Warner Bros. Consumer Products

Best Sports or Sports-Themed Entertainment

World Cup, FIFA

Best Sports or Sports Themed Entertainment Licensee

ISC Sports Pty Ltd., National Rugby League and Marvel Heroes jerseys

Overall Best Licensed Program