2011 Awards Winners
Best Licensed Product Awards
Best Sports Licensee – Hard Goods
Smart USA for Hello Kitty
Best Character or Toy Brand Licensee: Soft Goods
Loungefly for Hello Kitty
Best Film, Television, or Entertainment Licensee: Hard Goods
LEGO for Harry Potter
Best Film Television, Celebrity, or Entertainment Licensee – Soft Goods
Awake, Inc. for Glee
Best Licensing Program
Best Art or Design
Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises
Best Art or Design Licensee
Dom Pérignon for Andy Warhol
Best Character or Toy Brand
Hello Kitty by Sanrio, Inc.
Best Corporate Brand
Animal Planet by Discovery Communications/The Joester Loria Group
Best Corporate Brand Licensee
Shabby Chic for Simply Shabby Chic at Target
Best Retailer
Boots for Strictly Come Dancing
Best Sports
NASCAR Team Properties by NASCAR and Teams
Best Overall Licensed Program
Toy Story 3 by The Walt Disney Company
Best Licensed Promotion
Dove Glee for All by Twentieth Century Fox Film Corp.
Best Sports Licensee
JAKKS Pacific, Inc. for Ultimate Fighting Championship
Best Sports
NASCAR Team Properties by NASCAR and Teams
Best Film, Television, Celebrity, or Entertainment
Toy Story 3 by The Walt Disney Company