Las Vegas, NV — GameCo, the inventor of Video Game Gambling™ and pioneer of the new casino experience designed to attract and monetize Gen X, Millennial, and Gen Z players at retail and digital casinos, today announced a new licensing partnership with Bay Tek Entertainment to bring Skee-Ball, the classic American game, to online and mobile casinos globally. The game will be a key part of the iGameCo brand, which focuses on digital and online gaming opportunities, and is set to join their growing iGaming and mobile esports collection when it launches in Q1 2021.

The iconic Skee-Ball game has made an impression in the entertainment market for over a century and counting. The game is not only an American classic, but a true global phenomenon and can be found worldwide, with over 100,000 lanes built and deployed throughout the years. On digital platforms, Skee-Ball has become a well-loved app with nearly 30 million iOS and Android downloads. The deal was brokered by Bay Tek’s agent, Dimensional Branding Group.

Fans of the classic arcade game will be able to take the playing experience to the next level when Skee-Ball hits online and mobile casinos around the world early next year. Due to its partnership with GameCo, Skee-Ball will now join the iGaming and mobile esports space, where players can play against the house for real money or show off their skill in head to head battles.

“Skee-Ball is an iconic game played by millions around the world, and we are thrilled to welcome it to iGameCo’s growing iGaming portfolio. This partnership allows us to elevate the player experience and deliver the arcade game in a fun and competitive way that’s never been done before,” said Rich Maryyanek, Head of Global Business Development at GameCo.

“We are excited to work with GameCo to bring our classic Skee-Ball game to mobile and online casinos. As we look to bring Skee-Ball into a new gaming space, we know GameCo’s expertise in iGaming and esports makes them the right partner for our brand,” said Holly Hampton at Bay Tek Entertainment.

GameCo is the creator of the world’s first Video Game Gambling Machine (VGM™) and pioneer of the new casino experience designed to attract and monetize Gen X and Millennial players at retail and digital casinos. GameCo’s partnership with Skee-Ball comes after a successful launch of its new iGaming brand, iGameCo. The iGameCo brand highlights the company’s leadership and activities across esports betting, skill-based iGaming, and Video Game Gambling™ for regulated mobile casinos and sportsbooks across the United States and abroad.

About GameCo

GameCo LLC creates revolutionary gaming products and experiences that drive growth and deliver a new, different, and younger player for digital and retail casinos. The inventor of the world’s first skill-based Video Game Gambling Machine (VGM™), GameCo’s omnichannel land-based and online platform combines the fun and interactivity of video games with the thrill and anticipation of gambling. Through its iGameCo brand, GameCo develops unique video game gambling titles for digital casinos and provides the first turnkey, outsourced, full-service esports betting solution built specifically for the regulated US market. GameCo’s Video Game Gambling™ platform and patent-pending GamersEdge™ technology enables game developers and publishers to distribute and monetize video games into regulated gaming markets. GameCo offers single player and esports-style multiplayer games with a wide portfolio of sports, casual, and arcade titles that also feature brand licenses from major studios and celebrities such as Steve Aoki from DJ Kid Millionaire LTD., “SOULCALIBUR™II” with BANDAI NAMCO Entertainment Inc., and Star Trek with CBS Consumer Products, Inc.

GameCo LLC is privately held and headquartered in Las Vegas and currently licensed to operate in more than twenty gaming jurisdictions, including Nevada. For the latest GameCo news, please visit https://gameco.com/product  or follow the company on Twitter at twitter.com/GameCoLLC.