Discovery Inc. Partners with Accessories Company Pura Vida Bracelets for Project CAT Collection
Jungle Cat-Inspired Jewelry and Accessories Collaboration Available Now with A Portion of Proceeds Donated to Project CAT benefitting World Wildlife Fund
NEW YORK — November 17, 2020 — Discovery Inc. today announced a new collaboration with Pura Vida Bracelets, the artisan jewelry brand inspired by the “pure life” Costa Rican lifestyle, available now exclusive at PuraVidaBracelets.com. The collection features an assortment of jungle cat inspired jewelry and accessories, with a portion of the proceeds from sales of the line going to Project CAT, Discovery’s ongoing initiative with World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers.
The Pura Vida Bracelets x Project CAT collection features earrings, bracelets, rings, scrunchies, and stickers in an array of playful yet chic designs inspired by the jungle’s fiercest cat, the tiger. The collection retails for $2.50 to $16, exclusively at PuraVidaBracelets.com.
“The Pura Vida collaboration embodies the wild spirit of the tiger with on trend designs that we know consumers will love. The mission of Project CAT is incredibly important to helping maintain the delicate habitat needed to help the world’s wild tiger population thrive, and we’re thrilled to work with Pura Vida to offer such a chic way to show support for these majestic cats,” said Carolann Dunn, Vice President, Consumer Products Licensing at Discovery, Inc.
The new collaboration with Pura Vida Bracelets will continue the overall effort of Project CAT, Discovery’s ongoing initiative with World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers. The partnership raises awareness for the endangered species and provides a portion of proceeds to Project CAT in support of a global effort to double the number of tigers in the wild by 2022. You can find more information on the initiative at https://projectcat.discovery.com/.
About Discovery:
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-to-consumer streaming services such as Eurosport Player and MotorTrend OnDemand; digital-first and social content from Group Nine Media and a strategic alliance with PGA TOUR to create the international home of golf. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit https://corporate.discovery.com/ and follow @DiscoveryIncTV across social platforms.
About Pura Vida Bracelets:
Griffin Thall and Paul Goodman, two Southern California friends traveling through Costa Rica on a post-college graduation trip in 2010, crossed paths with two bracelet artisans, Jorge and Joaquin, who were living in poverty. Jorge and Joaquin made beautiful, colorful handmade bracelets that seemed to capture the essence of their journey. Thall and Goodman asked the artisans to make 400 bracelets to take home with them. Upon returning to San Diego, the pair placed the bracelets in a bowl at a local boutique. Within days, the bracelets sold out and customers were clamoring for more. Thall and Goodman quickly recognized the significance of these simple string bracelets. They were more than just ordinary friendship bracelets; they symbolized a movement valuing the simple things in life. So, Pura Vida, which means “pure life” in Spanish and is a philosophy that encourages the appreciation of life’s simple treasures, was born. In the early days, the pair were only selling a few bracelets a week. Today, millions of people around the world wear the bracelets, and Pura Vida’s artisan community has expanded from Costa Rica to El Salvador, India, and more. Today, over 800 artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida customers. Giving back is a core belief at Pura Vida and the impetus for the Pura Vida Charity Collection. Since 2010, Pura Vida has partnered with over 174 different charities around the world and has donated more than $2.8 million to causes they believe in. Pura Vida has expanded its collection from bracelets to other jewelry items and accessories. The company is headquartered in La Jolla, California. Visit www.PuraVidaBracelets.com for more information or follow the brand @puravidabracelets on Instagram.
