Sustainability Focussed Partnership for Character Meal Boxes to Launch Nationwide

Singapore – Award-winning content creation, distribution and licensing studio One Animation has secured a deal with renowned packaging manufacturer Keco Ltd for its three-time Emmy Award® nominated animated preschool series Oddbods. The partnership will see Keco Ltd create bespoke sustainable and responsibly sourced children’s meal boxes branded with the globally loved Oddbods characters

Launching this month, the premium takeaway meal boxes will be available at 7000 fish and chip shops across the UK and will feature an Oddbods pop-out character for children to play with. The boxes will also be plastic free and use FSC sustainably sourced paperboard.

Rob Spindley, SVP Commercial Development USA & EMEA, One Animation, said: “As we continue to extend the global footprint of Oddbods, bringing sustainable and plastic free products to the market is very important to us. We are very much looking forward to working with the team at Keco Ltd to create an engaging and fun meal time experience in an environmentally responsible way.”

Jamie Kearns Managing Director at Keco Ltd, added: “Keco is excited to be working with One Animation to showcase the globally renowned series, Oddbods. Children throughout the UK & Ireland will be able to engage with the characters as they invent their own storylines or recreate scenes from this much-loved, Emmy Award-nominated animated series. These takeaway branded meal boxes will perfectly capture Oddbods and children will enjoy assembling and playing with their favourite characters, safe in the knowledge that all materials used are both plastic free and sustainably sourced.”

Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary and always humorous events. The quirky but totally charming Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone! Oddbods’ innovative app “Oddbods Oddlife”, designed with facial recognition technology to help kids learn healthy habits, has recently been nominated for a Kidscreen Award in the Best Game App – Original category.

ABOUT ONE ANIMATION:
Singapore-based One Animation is an award-winning animation studio, world-class content producer, digital influencer and distribution company with content that is broadcast in over 180 countries worldwide.  Broadcast partners include industry leaders, such as: Netflix, Hulu, Amazon, Cartoon Network, and Disney amongst others.

One Animation is officially recognised by YouTube as a digital influencer with the Oddbods series alone having a staggering 28 billion views across digital platforms, and 25 million subscribers on YouTube. In the last five years, the company has been nominated for more than 20 international awards, including three Emmy nominations for Best Kids’ Animation. The company also has an extensive footprint across retail, gaming and theme parks that include strategic partnerships with Amazon, Walmart, Google, SEGA and China Media Capital.

ABOUT KECO LTD.:
A highly regarded and award-winning UK based BRC AA accredited manufacturer of quality ‘off the shelf’ and ‘bespoke’ take away packaging products servicing the diverse and dynamic Foodservice Industry via its network of partner suppliers.