Melbourne, Australia  — Unilever Australia’s brand extension agency, Asembl has grown Golden Gaytime’s licensing program with first-time food licensing deals which will see Snack Brands Australia and Chocolatier Australia partner with Australia’s favourite ice-cream brand.

Each partnership has been strategically developed to create food product lines which complement the unique taste sensation that is a Golden Gaytime – combined with the quality ingredients both Snack Brands Australia and Chocolatier Australia are nationally recognised for is guaranteed to make Griffin’s Marvels Golden Gaytime Popcorn and the Eggsellence Easter Egg must-have Golden Gaytime flavour sensations.

The Griffin’s Marvels Golden Gaytime Popcorn by Snack Brands comes in two flavours, Original and Chocolate – the perfect combination of the famous Golden Gaytime vanilla biscuit crumbs and toffee makes a popped time, a Gaytime.  Launching in February, Snack Brands Australia’s Golden Gaytime flavoured popcorn will be available from selected Coles supermarkets nationally in March.

Made from pure milk chocolate using cocoa certified by the Rainforest Alliance and no palm oil comes Chocolatier Australia’s Golden Gaytime Eggsellence Easter Egg, coated with delicious Golden Gaytime crumbs and the ice-cream’s iconic toffee flavour – making it this Easter’s sweetest gift for lovers of Golden Gaytime and chocolate lovers alike – available in Woolworths stores nationally from March.

“The Asembl team have delivered two very exciting food partnerships for Golden Gaytime that will see our much-loved ice-cream brand extend into the snack food aisles as flavoured popcorn and an ‘eggsellent’ Easter Egg.  We are pleased to be partnering with both Snack Brands Australia and Chocolatier Australia to deliver our Golden Gaytime fans with snacks that they are guaranteed to enjoy,” said Unilever Australia Brand Manager, Samantha Jarmul

“We are thrilled to extend the famous flavours of Golden Gaytime and enhance the brand’s mega snacking credentials beyond the freezer and into the snack aisle with the launch of these two food partnerships.  Both Snack Brands Australia’s Griffin’s Marvels Popcorn and Chocolatier’s Eggsellence Easter Egg combine everything you love about Golden Gaytime and much more,” said Asembl Managing Director, Justin Watson.

Few foods are guaranteed to put a smile on people’s faces like Streets ice cream and a culmination of ongoing fan requests for food and non-food product offerings has seen the brand extend into the licensed retail merchandise space with all deals brokered by Asembl.

About Asembl

Asembl is a strategic and research driven brand extension agency with a deep understanding of fashion, lifestyle & food. We work with global brand owners to bring new licensed product & service innovations to market and brand stories to life. Working with brand owners, retailers & manufacturers our work creates millions of new touch points for consumers to experience loved brands.

Asembl is part of The Inc Group and is headquartered in Melbourne Australia.

For more information, please visit www.asembl-brands.com

About Unilever

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 155,000 employees and generated sales of €52 billion in 2019. Over half of the company’s footprint is in developing and emerging markets. Unilever employs more than 1,100 people locally and has offices and manufacturing facilities in Australia and New Zealand. Unilever has around 400 brands found in homes all over the world. In Australia & New Zealand our brands include Dove, Rexona, Lynx, Vaseline, OMO/Persil, Surf, TRESemme, Toni & Guy, Continental, Ben & Jerry’s and Streets.