• Brand new collaboration featuring classic Peter Rabbit and Cath Kidston
• Licensed deal brokered by Penguin Ventures on behalf of Penguin Random House UK
• Collection will feature homewares, fashion and accessories

Tuesday 2nd March, UK: Cath Kidston has today launched a beautiful new Peter Rabbit™ collection.  Inspired by Beatrix Potter’s original line sketches and drawings, the collaboration with Penguin Ventures (on behalf of Penguin Random House) has four exclusive prints all with a soft, nostalgic feel reminiscent of timeless English gardens.

Jen Greenway, Softlines Category Manager for Penguin Ventures said:

“This is a simply stunning collaboration featuring much-loved Peter Rabbit characters and motifs, in the instantly recognisable Cath Kidston handwriting.  The partnership brings together two iconic brands in a collection that offers gorgeous gifts for adults and children alike.”

Starting from £6, the edit includes homeware, fashion and accessories, all featuring illustrations bursting with character. Channel the cottagecore trend with the Stripe Tie Waist Dress, £80, layered with the Allotment Apron, £22. Kids will love the super soft Ditsy Long Jersey PJ Set, £24, perfect after a day of making mischief in the garden. 

About Cath Kidston

Cath Kidston is a joyful British brand with prints that spark memories and products made for real life. Gifts that pass the joy on. We were born in a small shop in Notting Hill in 1993 and today we are a global life and style brand in over 40 countries worldwide. We exist to inspire the everyday optimist. Find us in store at 180 Piccadilly and online at www.cathkidston.com

About Peter Rabbit™ and Beatrix Potter

The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902. The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) and has sold in excess of 45 million copies globally. Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared on books and merchandise in more than 110 countries throughout the world.

Penguin Random House Children’s is committed to growing and protecting The Peter Rabbit™ brand. The World of Beatrix Potter™, one of the world’s largest literature-based licensing programmes, is managed in-house by Penguin Ventures.