Paris, March 4, 2021 – The winners of the 2021 Licensing International France Awards were unveiled earlier today in a first-for-the-French-industry, live, virtual event that brought together nearly 250 industry executives from France and around the world for a much-needed and well-deserved celebration.

The event, hosted by Christophe Drevet of CDR Strategy and Licensing International France’s Florence Ayem and Laurent Taieb, saw Jeanne Balédent (Wildbrain CPLG) named the first-ever French Rising Star. The ceremony was sponsored by CUSERVI and DEPENDABLE SOLUTIONS as well as supported by Actukids and Brand Licensing Europe.

The 12 Awards winners were selected from among the 104 submissions received, an increase of 30% vs last year.

Here are the 2021 Licensing International France Awards winners:

• BEST LICENSED PRODUCT – Lego for the Super Mario Construction range 
• BEST RETAIL or DIGITAL ACTIVATION – PicWicToys for «We need to find Santa Claus » 
• BEST PROMOTION or EVENT – Warner Bros. Consumer Products for the LU x DC Comics x Funko activation 
• BEST LICENSED COLLABORATION– Crunchyroll for the Captain Tsubasa x French Football Federation 
• BEST DIGITAL BRAND – Super Mario / Nintendo 
• BEST ENTERTAINMENT BRAND – Harry Potter / Warner Bros. Entertainment 
• BEST SPORT BRAND – National Basketball Association 
• BEST LICENSEE – Funko
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• BEST CELEBRITY, CORPORATE or LIFESTYLE BRAND – Koh-Lanta / TF1 Licences
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• BEST LICENSOR or LICENSING AGENCY: The Pokémon Company International
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• FRENCH RISING STAR: Jeanne Balédent / Wildbrain CPLG

In addition to the fantastic Award Winners above, Licensing International France wants to extend a special mention to the following entries that, while not winning an award, still captured our attention.

• LICENSING INTERNATIONAL FRANCE CRUSHES:
  • Barbapapa x Merci collaboration / TF1 Licences
  • The Bureau – The Deep Game / Dama Dreams
  • Label Chaussette x RATP la ligne – socks line
  • Find Me in Paris – launch of the score with Wagram Music

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About Licensing International:
Licensing International is the leading trade organization for the global licensing industry. Licensing International’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, Licensing International members in over 40 countries enjoy access to an array of benefits, including extensive educational programming and worldwide networking events. Visit LicensingInternational.org for more information and to utilize licensing’s definitive online resource.

Media Contact:
Licensing International
Bill Burke                                 Gisela Abrams
bburke@licensing.org            gabrams@licensing.org