One of the world’s best-loved home and lifestyle brands, Laura Ashley is delighted to announce its new soft furnishings partnership with global textiles leader, Ashley Wilde.

Established in 1950, Ashley Wilde Group, has a rich heritage in the textiles business and attributes its longstanding success to design, style, service and innovation.

The British, family-run fabric company will be providing all soft furnishings for the Laura Ashley home collection available at Next and launching in Spring 2021, including bed linen, ready-made curtains, made-to-measure curtains and blinds, cushions, throws, bath towels and mats.

The new collection will see the return of signature Laura Ashley prints alongside a range of modern florals and vintage inspired botanicals. The sophisticated collection will delightfully enhance any interior with a fresh contemporary style.

Commenting on the partnership, Simon Brodin, Managing Director at Ashley Wilde Group said,

“Our new relationship with Laura Ashley marks the beginning of a very exciting collaboration for Ashley Wilde; our brands share so much in terms of heritage and quality. It is a pleasure to work with the stunning prints that Laura Ashley is famous for and bring them to life through soft furnishings for the home. This collaborative collection is something we are very proud of.”

Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley said:

“Ashley Wilde was the perfect choice of partner to relaunch the Laura Ashley soft furnishing collections. They have a fantastic design ethos and many years of experience creating beautiful product ranges for other leading interior and designer brands.”

Laura Ashley Home will be available in selected NEXT stores nationwide and via both lauraashley.com and next.co.uk from Spring 2021.

For further information please contact Laura Ashley’s Press Office:

ABOUT LAURA ASHLEY

Relaunching for Spring 2021, the new Laura Ashley home collections will feature an array of product categories including wallpaper, paint, furniture, and home accessories. The spring launch will see the return of best-selling ranges, customer favourite prints as well as beautiful new designs inspired by the rich heritage of the Laura Ashley archive. https://www.lauraashley.com/

ABOUT ASHLEY WILDE GROUP

Ashley Wilde Group is proud to be a family business with three generations of expertise. Innovation, design, service and style have always been the company’s guiding principles, which has enabled Ashley Wilde to secure a reputation for exceptional quality and unparalleled customer service. The group is renowned for going above and beyond to always exceed customer expectations. Today the brand is internationally regarded as the ‘Ultimate home