YWOW Brands, one of the fastest growing companies in the Games and Puzzles industry, has recently partnered with Kraft Heinz for novelty puzzles. The deal was brokered by Kraft Heinz’ exclusive licensing agency, Brand Central. YWOW has made waves in the puzzle industry by combining popular household brands with puzzles and has opened doors to a world of opportunities and collaborations with the worlds most respectable brands.

In 2020, YWOW locked in licenses with some of the world’s most iconic brands including Pringles, Kellogg’s and Mentos. Puzzles created with these major licenses are currently being shipped to over 40 markets around the world. Demand has been soaring globally for the company’s licensed puzzles, ranging from 50-piece Mini Puzzles to 1000-piece SuperSized ones. Mini Puzzles Kellogg’s and Pringles are rapidly selling out in the UK and have effectively captured the interest of internet users globally. Designed to resemble each brand’s iconic packaging, these cutting-edge puzzles have revolutionised the market, providing future generations with everlasting fun.

Building on the success of their puzzles in the rest of the world, the company has taken on a venture to spread the Novelty Puzzle hype to the USA. Tackling this giant market in particular required careful consideration of the country’s consumer trends, as well as the emotional ties different family brands have to the public. YWOW Brands’ partnership with Kraft Heinz, one of the largest food companies in North America, has led to the creation of brand-new puzzle lines. The three brands of focus are ones closest to the hearts of Americans: HEINZ, KOOL AID and JELL-O. With the firepower of these brands and the innovative capacity of YWOW Brands, the team are prepared to transform the current Toy market in the United States.

The brand-new licensed puzzles will appear in the form of Mini and Supersized puzzles in major retailers, designed using striking bold packaging to catch the eye of the consumer. YWOW Brands is expected to have great success launching their puzzles in North America with a guarantee that the global Puzzle market will never be the same.