There has been an uptick during the past few months of celebrities lending their names to all sorts of products surrounding the preparation and consumption of food.

• Drew Barrymore, the actress and talk show host who has her brand on products ranging from cosmetics to home furnishings, introduced a collection of sage green (in honor of St. Patrick’s Day) air fryers exclusively on Walmart.com on March 17. The line is a collaboration with small kitchen appliance supplier Made By Gather (formerly Sensio). The Beautiful by Drew Barrymore brand will be expanded to other products on March 29.
• Singer Trisha Yearwood has expanded her licensing activities to tabletop. The Gwendolyn dinnerware and serveware DTR with Williams-Sonoma was inspired by her mother’s drawings of wedding cakes. She’s already applied her brand to home furnishings via a licensing deal with furniture supplier Klaussner.
• Then there’s the wave of celebrity-connected consumables that swept through the U.S. last fall. Travis Scott’s meal deal with McDonald’s last September was a bona fide hit that extended beyond his favorite order for a quarter pounder with bacon and fries with barbecue sauce and into a merchandise collection. The collection included a Chicken McNuggett body pillow ($90), denim shorts ($250) and other products. The agreement proved lucrative for both parties. Scott reportedly earned $20 million, and McD’s same store sales crested. The following month, it did the same thing with reggaeton star J Balvin, though there were there were hiccups on the merch side.
• Last month, fast food chain Dunkin’ (formerly Dunkin’ Donuts), launched a second edition of the Charli, named after TikTok megastar Charli D’Amelio.
• Travis Scott (whose nickname is Cactus Jack) also worked closely with Anheuser-Busch in developing and marketing its new “Cacti” hard seltzer, which had a strong debut this month.

Of course, the heavyweight champion of all non-endemic celebrity licenses around food has to be George Foreman,  whose “lean mean fat reducing grilling machines” (pictured above) launched in 1994, sold 100 million units over a 15-year period and whose royalty checks grew so large that Salton (now Spectrum Brands) 20 years ago bought the rights to his name and likeness for food prep products for $137.5 million in cash and stock.