Leading European agency, Bulldog Licensing has inked a deal with Iconospheric and legendary brand Rolling Stone. The deal is the first one signed by Bulldog since the property joined the agency’s carefully selected roster.

The new collection from Iconospheric will feature a range of products including: apparel, accessories, home and gift merchandise to celebrate Rolling Stone’s heritage and authority across music, culture and politics. Rolling Stone’s multi-platform content touts unrivalled access and authority, reaching a global audience of over 60 million people per month.

Through the partnership, Bulldog Licensing continues to widen its consumer product offerings in the UK, spanning gift, accessories, stationery, wall art and home.

Rob Corney, MD, Bulldog Licensing, comments: “Iconospheric is the perfect first partner for the UK Rolling Stone programme. We love their approach to design and it means that we will have high quality Rolling Stone merchandise available all year round. This collaboration showcases our ability to deliver a wide range of quality products that represent the influence of a truly iconic brand. The interest in the programme has been very strong thus far, and we look forward to announcing additional key partners soon.”

The Iconospheric x Rolling Stone collection launched yesterday and is available for purchase online at  iconospheric.com/pages/rolling-stone-collection. 

Bulldog Licensing
Bulldog works with a number of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Working with both the owners of existing brands to develop and enhance their consumer products programmes, and with the owners of more nascent IPs, Bulldog helps create brands that are fit for purpose in the highly competitive world of brand licensing. 

Rolling Stone
Five decades since its founding, Rolling Stone today has evolved into a multi-platform content brand with unrivalled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Operated and published by Penske Media Corporation, Rolling Stone provides “all the news that fits.” 

Iconospheric
Iconospheric sells licensed merchandise and art of bands, brands and iconic images that defined the 20th Century. Rolling Stone joins existing licensed collections from Studebaker, Pan Am, Route66, The Laughing Cow and Kellogg’s on the Iconospheric platform.