Santa Monica, CA —  Award-winning independent animation studio ZAG has acquired a stake in Epopia, the French company whose unique epistolary letter format encourages children to read and write through interactive storytelling. The new deal is an extension of the existing agreement between the two companies, with Epopia holding the global licensing rights in the category for Miraculous™ – Tales of Ladybug & Cat Noir. The announcement was made today by Julian Zag, Executive Vice President, Global Operations, ZAG, who also became a personal stakeholder and active board member in the company.

Founded in 2014 by Remy Perla, Epopia brought together an entire team of writers, teachers, illustrators, developers, speech therapists, and graphic designers, who worked together to create a personalized, immersive, and interactive storytelling experience for children. To make this unique experience for children possible, Epopia is the proud creator of a software platform that enables the personalization of content depending on children’s written responses to story prompts sent to them by way of mail.  Over 70,000 children in 75 countries have enjoyed an Epopia adventure; and in France, with the support of the French government, over 1000 French schools have integrated Epopia’s stories into their programs. A multi-million dollar company, Epopia is the winner of a French National Education Award and two Gold Medals from the Paris Innovation Salon ‘Concours Lepine.’

“Under our new partnership, we will work with Epopia to build on the company’s European success and further expand its business worldwide by developing new opportunities for original stories to be created and acquiring licensed IP,” stated Julian ZAG.  “This unique platform is a great vehicle to extend audience interaction from the TV to new storytelling adventures! Epopia will also exploit all of ZAG’s properties under their format, including Miraculous Ladybug, our upcoming series, Ghostforce, and many more.”

“What child has never dreamed of being the hero of their favorite story?” commented Perla.  “Our goal is to make children dream, help them develop their imagination and make reading and writing a game for them. Valued by the role assigned to them, children begin to write enthusiastically, knowing that they have a decisive impact on the rest of their adventures. Without any formal, substantive or corrective writing requirements, they will gain confidence.”

Currently, Epopia has six stories tailored to the interests of children, including Miraculous PenPals, with several new titles in the works! After signing up for an Epopia subscription, children receive a letter by mail with their name on it and learn that they have been chosen to become, for example, leader of a magical kingdom, manager of a wildlife sanctuary, or an explorer back in the time of dinosaurs!  In the letters, the characters of the story ask for the child’s help, with decisions to be made, activities to be carried out, and puzzles to be solved. Children respond by mail, using pen and paper as tools to make their own choices for what comes next in the adventure. All the letters are read by an Epopia author who will make the personalized story progress according to the child’s wishes. In return, children will receive new letters, with new surprises including 3D puzzles, paper toys, stickers and cards etc., and discover that their choices direct the rest of the adventure! At the end of their story, children will receive a personalized book including all their letters, pictures and drawings that they have sent. The level of difficulty can be adapted to the child’s reading level in order to offer him a tailor-made experience.

Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1]; and, most recently, was listed among the  Top 10 most popular TV shows on Netflix in the U.S,[2] bested only by Cocomelon, the only other kids title on the list.  Coming up for holiday 2021 is the theatrical US$100M+ movie, Miraculous Ladybug And Cat Noir ‘The Awakening. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 23 billion views on YouTube (authorized and of user-generated content); over 200M products have been sold during the past four years; and the official Miraculous app has had over 150 million downloads.  Miraculous is the winner of 18 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.

Ghostforce™ is an original gender-neutral series for kids 6 -10 years old, coming to Disney Channel across EMEA, Discovery Kids Latin America, and TF1, in 2021.  The series follows three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it.  As these ordinary kids become heroes, they must keep their own normal lives on track while battling paranormal perils and supernatural supervillains.  Equal parts comedy and action, the series was created by Jeremy Zag. 

About ZAG

ZAG America, LLC is a global independent entertainment studio with offices in Los Angeles, Miami, Paris, Montreal, and Tel-Aviv, specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab,” and the Global Brand Franchise office in Santa Monica, California with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoints.