New York, NY —  Scholls Wellness Company, owners of the Dr. Scholl’s brand, announced today that it has selected Brandgenuity to be its exclusive licensing agency. The agency will expand the Dr. Scholl’s brand into a variety of solutions-oriented health and wellness categories.
“For nearly 120 years, Dr. Scholl’s has been a trusted brand providing comfort and support to help people do more of what they love,” said Kate Godbout, Sr. Vice-President of Marketing at Dr. Scholl’s. “We are excited to explore how licensing partnerships can help solve real consumer problems while growing our brand and our retail footprint.”
Dr. Scholl’s has built its reputation as the lower body expert, by helping people to feel better, move better and live more. Today the brand is #1 in foot care with 57% share. Two successful longstanding licensees—Caleres, Inc. and Renfro Brands—have extended the trusted Dr. Scholl’s brand into comfort footwear and health and wellness socks. More than 1450 Dr. Scholl’s branded products can be found in 75,000 doors from mass market retailers to department stores.
Scholls Wellness Company selected Brandgenuity after an agency search, based on the team’s strategic approach and experience building licensing programs that are aligned with brand DNA.
“Everyone is focused on health and wellness today,” said Jay Asher, Partner at Brandgenuity. The agency expects the health and wellness trend to continue and believes that people will be looking not only to address discomfort and pain but to prevent these issues. Added Asher, “What we value about Dr. Scholl’s is that it is so trusted and so clear in what it represents: support, comfort, relief, efficacy. Brand strength and consumer appeal aren’t built overnight. They’re built and earned over generations, and that is what makes Dr. Scholl’s so well-suited for licensing.”
Brandgenuity will be seeking partners in categories including ergonomic support, joint support and compression, anti-fatigue, first aid accessories, and more.
For more information contact info@brandgenuity.com

ABOUT SCHOLL’S WELLNESS COMPANY
The Dr. Scholl’s® brand has been synonymous with foot care and pain relief for more than a century. The company was founded by William Mathias Scholl, M.D., whose focus on scientifically supporting the feet to improve mobility helped Dr. Scholl’s® become a household name. Dr. Scholl’s® products are clinically engineered and proven to provide comfort, reduce fatigue, and relieve and prevent lower body pain. Today, Scholl’s Wellness Company continues to advance the science of movement and foot care with a mission to help people be more active and move comfortably every day of their lives. Visit https://www.drscholls.com for more details.

Facebook: @DrScholls
Instagram: @drscholls_usa
YouTube: https://www.youtube.com/user/DrScholls

About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness and generate revenue. The agency’s clients include BMW, Church & Dwight, Sazerac (Fireball Whisky, Buffalo Trace), Kao (Jergens, John Frieda), Mr. Kate, Zak Bagans, Kahlua, White Castle, G2 Esports, and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com