Gummibär, the iconic animated singing and dancing gummy bear character, created by content production company Gummybear International has hit a major milestone on YouTube. One of the most watched animated characters on the video streaming platform, Gummibär debuted with “I Am A Gummy Bear (The Gummy Bear Song)” and as a mobile phone ring tone in 2007 and has had thousands of other videos, including more than 300,000 videos of User Generated Content (UGC), uploaded globally. The multi-channel content for the franchise has passed 20 billion content views on YouTube this week.

Gummibär is a cute green gummy bear character, much loved by fans all over the world. Gummibär’s music and dances have hooked audiences worldwide. The original song “I Am A Gummy Bear (The Gummy Bear Song)”, was first released in 2007 and became an instant internet and ringtone hit. It enraptured audiences of all ages and is still in the Top 40 of most watched music videos of all time. The song and music video has been streamed in 50 languages. The single release has maintained a position on the iTunes USA Dance Charts continuously since 2009.

Gummibär’s success has grown into his own animated series “Gummibär And Friends: The Gummy Bear Show,” which was launched by global animation major Toonz Media Group, in partnership with Gummybear International. The first season of the show was met with instant success on YouTube. Now in its 2nd season, the series continues with the crazy and comical adventures of Gummibär, everyone’s favorite singing and dancing gummy bear character, and his two best friends, Harry the nervous, geeky and gadget-genius chameleon, and Kala the feisty, intelligent gung-ho serval cat.

User engagement with the Gummibär franchise saw a dramatic resurgence in the past year with a massive growth in User Generated Content posted to YouTube since the start of the COVID Pandemic. You Tube’s Gummibär Global eyeballs grew by 22% in 2020 adding 3.3 billion views. It’s believed parents and children confined to their homes have been dancing their way through COVID and filming themselves using the Gummibär song.

Gummybear International (GBI) founders Jurgen Korduletsch and Christian Schneider are thrilled Gummibär and “I’m a Gummy Bear (The Gummy Bear Song)” is passing another major milestone.

“We are happy to see the popularity of Gummibär content – both videos and music – continue to grow. He now has 7 music albums on streaming sites, as well as a Christmas EP and his own Christmas movie. We are also happy to see the growth of the Gummibär And Friends television series as new episodes are released and as current episodes are translated into new languages,” said Mr Korduletsch.

“We started associating with Gummybear in 2015 when we partnered with GBI to co-produce the Gummibär and Friends series We are now on the anvil to co-produce with GBI a feature film starring Gummybear. The movie is currently in pre-production,” said Toonz Media Group CEO P. Jayakumar. Toonz’s distribution arm, Imira Entertainment, handles worldwide sales of The Gummy Bear and Friends series.

The Gummibär brand has become a global entertainment phenomenon with CD’s and DVDs released in more than 50 languages across the world and a highly successful consumer products business collaboration spearheaded by Charlie Day’s The Sharpe Company.