Los Angeles, CA  —  Animal Adventure, LLC, a subsidiary of Dan Dee International, LLC, together leaders in plush, pet, baby, home décor and seasonal products, and Peanuts Worldwide announced today a new North America licensing agreement for iconic characters Snoopy, Charlie Brown and the rest of the Peanuts gang.

The new Peanuts assortment will bring the thoughtful and trend-driven aesthetic that Animal Adventure has established over nearly 25 years of business to Charles Schulz’s beloved characters, creating an extensive range of plush, soft seating, décor and baby products for one of America’s most-loved group of friends.

“We are thrilled to announce this agreement and join forces with Peanuts Worldwide,” said Peter Gainsley, President, Animal Adventure. “The team at Peanuts offers world-class creative and sales support to their licensing partners, and paired with the design capabilities at Animal Adventure, we are excited to bring a dynamic line of Peanuts products to market.”

This new deal cements the existing long-standing licensing agreement held by Dan Dee for Peanuts seasonal product lines. “Together, Dan Dee and Peanuts Worldwide have built hugely successful seasonal programs so we are delighted to offer a new line of everyday products to our customers under our Animal Adventure banner,” added Mark Matheny, Head of Licensing, Dan Dee.

“Dan Dee has been a great collaborator for our seasonal programs over the years,” said Lindsay Martinez, Senior Vice President, North American Licensing and Partnerships, Peanuts Worldwide. “Peanuts is excited to expand upon this relationship working with Animal Adventure to develop a unique, everyday range that fans of all ages will love.”

Animal Adventures’ everyday Peanuts products will be available this summer, and Dan Dee’s seasonal Peanuts lines are available now.

ABOUT ANIMAL ADVENTURE LLC & DAN DEE INTERNATIONAL LLC 

Dan Dee International LLC is one of the world’s largest designers and suppliers of plush products and is North America’s leading supplier of seasonal plush and decor.  Dan Dee and Animal Adventure, its subsidiary, have established a reputation for developing high quality plush (including every-day, seasonal, basic and animatronic plush toys), home decor, pet toys and baby products that are freshly designed, innovative, trend-right and attractively priced. Their customers include many of the world’s leading mass, food, drug and specialty retailers who depend on their proven ability to reliably deliver large quantities and complete programs with great sell-through. With a 200,000 sq. ft. product development facility staffed with 150+ designers and over 50,000 copyrighted patterns, Dan Dee and Animal Adventure have the capability to supply their customers with unique products to differentiate them from their competitors.

About Peanuts:

The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.