New York, NY — The Daily Show with Trevor Noah is excited to unveil the new charitable line of merchandise benefitting : Beginning today, fans can outfit their furry friends with Daily Show Dog swag, including bandanas, collars, hand towels and bowls. With all ViacomCBS proceeds donated to Best Friends, animal-lovers can feel great about their purchase, and their pups can look great too.

The Daily Show is also thrilled to collaborate with additional rescue organizations from across the country including , , , , , , , , and . Between May 18 and June 18, the wildly pup-ular Instagram account will feature the rescue partners’ adoptable dogs showing off Daily Show Dogs gear–giving them the special attention they deserve and hopefully finding them forever homes in the process.