Los Angeles, CA — Fleischer Studios and leading brand-licensing agency Global Icons have announced the launch of a limited-edition Betty Boop Pride T-shirt with iconic retailer, Fred Segal. The Los Angeles-based retailer, which has pioneered the shop-in-shop concept and is known for its innovative collaborations, will be offering the T-shirt beginning on June 8. All profits from sales will go to GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization.

The limited-edition T-shirt celebrates the LGBTQ+ community, bearing “Proud To Be Me” in bold Pride colors. A symbol of individuality, confidence and sass, the classic character Betty Boop, portrays empowerment with her biker chic outfit.

Mark Fleischer, Chairman and CEO of Fleischer Studios said, “Our team at Fleischer Studios is delighted and moved that Betty Boop will be a part of this meaningful celebration. Betty’s universal messages of self-awareness, kindness, acceptance, love, and courage are as important as ever. We think that this tee’s ‘Proud to be me’ message will be inspirational to many.”

In partnership with GLAAD, actress, singer, songwriter, TV personality and RuPaul’s Drag Race star, Peppermint, will be joining a livestream on talkshoplive to bring continued awareness to LGBTQ+ rights. Viewers will have the opportunity to shop the Betty Boop T-shirt during the livestream, as well as an opportunity to donate to GLAAD at checkout. The livestream will be hosted on June 16 at 7 p.m. ET on talkshop.live/search/glaad.

The T-shirt will be available in-store at all Fred Segal retailers, online at www.fredsegal.com and on www.talkshop.live throughout the month of June.

About Betty Boop and Fleischer Studios:
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first animated “talkies” which Max’s company, Fleischer Studios, produced for Paramount. Betty’s stage style was inspired by the many popular Jazz Age flappers and singers of the 1920s. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series.

Today, Fleischer Studios works with a great team of creative professionals to keep Betty entertaining millions of fans and collectors worldwide. Visit them online at www.fleischerstudios.com.

About Global Icons
The premier brand licensing agency, specializing in the development and extension of corporate brands and trademarks, has attracted world-class clients by consistently developing new categories and unique products. As a worldwide leading agency for over 20 years, Global Icons provides licensing acquisition services for companies seeking to expand their distribution and customer appeal through licensing well-known brands.

Through the establishment of the right brand extensions, the company succeeds in increasing brand awareness, customer royalty and revenue. Select clients include Hostess Brands, Fred Segal, Colgate- Palmolive, Turtle Wax, Automobili Lamborghini, and USPS among others. For more information regarding Global Icons, LLC, please visit www.globalicons.com. 

About talkshoplive® 

Talkshoplive®is the leading live streaming, social selling online network. Sellers showcase their products via live shows, displaying product details and chat in real-time with customers that they can purchase with one-click on the buy button. The platform and iOS app are full service for sellers – from live show creation to order processing to ease of shipping and payouts. Buyers are able to access unlimited channels and live product shows. With talkshoplive®, buying has never been more interactive and entertaining.

An incredible lineup of stars and brands have launched their own talkshoplive® live channels including Oprah Winfrey, Best Buy, Fred Segal, Paul McCartney, Garth Brooks, Trisha Yearwood, Dolly Parton, Alicia Keys, Julie Andrews, Meghan Trainor, Catherine Zeta-Jones, Tim Tebow, Kristin Cavallari, Tim McGraw, Jenna Dewan, Kathy Ireland Worldwide and many more!   

About GLAAD

GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org or connect with GLAAD on Facebook and Twitter. 

ABOUT FRED SEGAL®

FRED SEGAL is the iconic lifestyle brand that defined the LA Look and sparked a revolutionary shift in style, changing retail and pop culture forever. In 1961, Fred Segal, dubbed the original “Curator of Cool” opened his first store, inventing the denim bar and pulling American Style Westward: foretelling that people wanted to be comfortable, casual and sexy. In addition to designing his own collection,  Fred pioneered the shop-in-shop concept and experiential retail, resulting in a brand built on heritage, inclusivity and love.

For 60 years, FRED SEGAL has embodied LA cool—to the entire world. Despite the brand’s long-running success, its legacy is sustained by always staying ahead. In addition to the innovative lines launched in our stores, every year FRED SEGAL collaborates with designers, artists and emerging brands to create unique capsules, cultural conversations and immersive experiences. Now owned by Jeff Lotman, CEO of Global Icons, FRED SEGAL opened its Sunset Boulevard Flagship in 2018, and has since expanded to Malibu, Asia and Europe. Discover more at FredSegal.com and on Instagram @FredSegal.