The annual Licensing Excellence awards nominees have been released by Licensing International. This year was exceptionally successful for Nordic brands: altogether 5 brands were nominated on the shortlist. These awards are given annually to celebrate and highlight the successful brands and licensing concepts in global licensing business during last year.

Every year the global licensing community celebrates the industry by choosing winners in Licensing Excellence Award gala. Licensing International is the center of the multi-billion-dollar worldwide brand licensing industry already for more than 35 years, and it has been growing its networks actively during the last years on all continents. This year it is clearly visible on the nominees’ list, also for the Nordics, as Rights & Brands, a Stockholm based licensing agency got two nominations, SYBO Games, Lego’s Andy Warhol collaboration and KISS Dark Rhum one nomination each.

“At Rights & Brands, our foundation is bringing Nordic stories to a global arena. We are incredibly proud and feel very humble for the nominations from Licensing International. This is the result of the work that we have done together with the amazing family members, team and brand owners. We are the worldwide agent for both Moomin and Carl & Karin Larsson, and our network consists of more than 750 licensees around the world”, says Patrick Ullman, the CEO of Rights & Brands. He also sees great potential in global licensing network, their most recent partnership released being with Rovio Entertainment (Angry Birds) in game production. In the future Rights & Brands is looking to scale up digital footprint in China, amongst other markets: “We continue our journey to bring happiness for everyone, based on the amazing work from Tove Jansson and her fantastic Moomin stories, Carl & Karin Larsson’s enchanting art and other brand creators.”

All Nordic nominees and categories 2021:

Best Brand: Character & Entertainment: Animated
Moomin: Moomin Characters

Best Brand: Digital/App/Video Games
Subway Surfers : SYBO Games

Best Product: Toys 8+
Lego : Andy Warhol Lego Art Edition

Best Product: Home Decor
Design House : Carl & Karin Larsson Furniture Line

Best Licensed Product – Food & Beverage
Brands for Fans – KISS Dark Rum (Sweden)

All nominees: https://licensinginternational.org/licensing-excellence-awards/
More about Licensing International: https://licensinginternational.org/
For more information
Director Kati Uusi-Rauva
kuusirauva@licensing.org
+358 40 865 8738

Sähköposti lähetettiin henkilölle kati.uusirauva@agma.fi
AGMA ry, Kaikukatu 4, Helsinki, Uusimaa 00530, Finland
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