“FRISK”, a brand of confectionery powerhouse Perfetti Van Melle, enjoys a huge popularity in Japan as a refreshing tablet with a cool logo design.

The brand has been successfully licensed to Doshisha Co., Ltd., based in Osaka, which develops and sells daily life-related products and launched the world’s first cool body lotion using the “FRISK” logo and other cooling goods such as a shirt spray which was a smash hit at retail last year.

The fresh range of cosmetics and goods series marks its 6th year this year, and will now be on sale with a new original label: FRISK FRESH TOUCH.

There are 11 types of products including the world’s first cool body lotion, shirt sprays that have joined the series since last year, popular cooling sprays and body sheets, and mask sprays that were just launched the other day. It is a fresh product to boost your mood with that exhilarating feeling and the refreshing scent inspired by FRISK. The package is designed with the logo as the main axis and is unified with its sleek image based on black. The perfect choice to create a cool atmosphere in your room or wash basin.

Christine Cool, Area Licensing Manager Perfetti Van Melle says: “It is a joy to work with a partner like Doshisha, that has a deep understanding of our Frisk brand and of the habits and new personal care needs of young Japanese consumers.”

About Perfetti Van Melle Group:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Frisk, the premium high-quality power mint has prepared a premium licensing program for young and trendy urban professionals to be implemented in Japan. It offers a unique style interpretation that has all the necessary elements to create original fashion and must have accessories for the trendy young Japanese businessman. The strong super refreshing mint and mental energizer is number one in Japan with a brand awareness of 97%.

For further information, visit our web  http://www.pvmlicensing.com and Instagram account @perfettivanmellelicencing.