ZAG Signs Global Deal With Swatch Subsidiary Flik Flak for ZAG HEROEZ MIRACULOUS™ Branded Watches
Award-winning global independent animation studio ZAG has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Switzerland-based Swatch subsidiary Flik Flak for a range of ZAG HEROEZ MIRACULOUS™ branded watches to debut at retail in early July in over 100 countries across five continents, with the U.S. launch on July 15. The announcement was made today by Julian ZAG, Executive Vice President, Global Operations, ZAG.
Swatch’s Flik Flak watches are the world’s most popular children’s timekeeper — the first child’s watch to translate the concept of telling the time into accessible fun and entertainment. From July 2021, fans of Miraculous™: Tales of Ladybug & Cat Noir can have their own “magic jewel” in the form of a Flik Flak watch–durable enough to stand up to any powers of destruction they may run into when the play gets tough. Developed in close collaboration with teachers, each timepiece seamlessly combines education with appealing looks.
Available at Swatch stores, select retailers and online, Swatch’s Flik Flak watches have broad appeal for both boys and girls, matching the 60/40 girl/boy audience viewership for the series and specials. The Miraculous Ladybug watch (SRP $45) salutes the ladybug-themed superhero’s daytime dream of becoming a fashion designer. The watch features a red and black design, including a sassy color-coded dial for convenient time telling on the run. Tikki, the creative kwami, is perched strategically on the strap above 12 o’clock, ready to leap to the rescue at a second’s notice! And on the Flik Flak Cat Noir watch (SRP $55), Cat Noir stretches out along the strap, while his kwami, Plagg, leaves paw-print marks on the dial and strap.
“Swatch’s Flik Flak has been helping children all over the world to tell the time for more than 30 years, and we are delighted that Miraculous branded watches will now be available to our millions of fans around the world,” commented Julian Zag. “Miraculous has become a global phenomenon, with the series scoring #1 ratings around the world, and over 200M products have been sold during the past four years. With our $100M+ movie Ladybug & Cat Noir: Awakening premiering later this year supported by a global QSR promotion, and the Miraculous toy line from Zag Labs and Playmates toys available at brick and mortar stores across the U.S. this fall, the future continues to look Miraculous!”
“We are thrilled to be part of the Miraculous world!” commented Flik and Flak. “As they always say: “together, we’re stronger!” They are convinced that the 2 Miraculous themed watches will help any superhero wannabe around the world be on time and not miss any adventures of Ladybug and Cat Noir.
Swatch’s Flik Flak joins Italian candy manufacturer Ferrero, and French company Epopia–whose unique epistolary letter format encourages children to read and write through interactive storytelling–as global Miraculous brand partners. Miraculous currently has more than 300 licensees across the globe across all major categories.
During 2020, Miraculous grew its digital reach by 178%. Miraculous attracts over 19.6 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 25 billion views, fans have collectively viewed more than 1.7B hours of content. Miraculous is available on TikTok, Facebook, Twitter, Instagram, and Tumblr—whose 12 official accounts feature dedicated accounts for the series’ main characters–boasting 6.6 million followers in total.
About Miraculous™: Tales of Ladybug & Cat Noir
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™: Tales of Ladybug & Cat Noir, created by ZAG and co-produced with ON kids & family (Mediawan Group), follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug, but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1]; and most recently, was listed among the Top 10 most popular TV shows on Netflix in the U.S.[2] Additionally, season 4 had its global premier on April 11, 2021, on TF1 in France with a 47.7% market share amongst kids 4-10 years old, and a 25.9% female audience share. With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 23 billion views on YouTube (authorized and of user-generated content); 150 million downloads of the official Miraculous app, and over 200M products have been sold during the past four years. The new Miraculous toy line from Playmates Toys and ZAG Labs that launched on March 21, 2021, in the U.S. sold out within hours at Target.com, Walmart.com, and Kohls.com. Miraculous is the winner of 19 awards, including the 2018 Teen Choice Award for Choice Animated Series and airs in over 120 countries across the globe.
About ZAG
ZAG America, LLC is a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™: Tales of Ladybug & Cat Noir and the upcoming titles Power Players (2019) and Ghost Force. Founded in France in 2009, visionary director and composer Jeremy Zag further expanded the company to the USA in 2012 – establishing a creative headquarters, known as the “ZAG Lab,” and the Global Brand Franchise office in Santa Monica, California with a focus on developing content beyond the screen into lifestyle brands covering a broad array of touchpoints.
https://www.youtube.com/c/miraculousladybug
About Flik Flak
Flik Flak is the world’s favorite children’s watch and has been keeping kids everywhere on track since 1987. It was the first kids’ watch to translate the concept of telling the time into accessible fun and entertainment. Flik Flak watches are all Swiss made from BPA-free materials. Their heads, loops, tongues and buckles are made from Rilsan® material, created from castor beans, and the textile straps began their lives as recycled PET bottles. They are powered by Swiss quartz movements, are shock-resistant and machine washable at a temperature of up to 40º C. Flik Flak is a brand of the Swatch Group, the world’s largest watch producer and distributor, with 160 production sites in Switzerland.
