Hasbro, Inc. (NASDAQ:HAS) today announced the promotion of Kim Boyd to Head of Global Brands & Consumer Innovation, effective immediately. Within the newly-created Global Consumer Innovation Organization unit, Boyd’s position is responsible for driving Hasbro’s brands cohesively, consistently and globally with consumer-led innovation. Working across the company’s brand driven toy and game franchises, and in partnership with eOne and Wizards of the Coast, Boyd is responsible for spearheading true global commercial and consumer alignment to stay ahead in an increasingly borderless world. Boyd will be based in Hasbro’s Pawtucket headquarters. She reports to Eric Nyman, Chief Consumer Officer and Chief Operating Officer of Hasbro.

“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment, and Wizards digital gaming divisions. As consumer preferences rapidly change, the promotion of Kim Boyd to the Head of Global Brands and Consumer Innovation positions us to drive that vision forward,” says Eric Nyman. “With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”

Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently Senior Vice President & General Manager, Global Brands. She has been a valued partner and business leader in her 15+ years at Hasbro, having led brand teams across Action Brands, Gaming, Fashion and Preschool, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business. Boyd’s new position falls underneath Hasbro’s overall Consumer Products business.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.) © 2021 Hasbro, Inc. All Rights Reserved.