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Devoted Creations and Cosmopolitan Launch Sun Care and Self-Tan Collection: CosmoSun by Cosmopolitan image

Devoted Creations and Cosmopolitan Launch Sun Care and Self-Tan Collection: CosmoSun by Cosmopolitan

Cosmopolitan, a leading global media brand for young women, has partnered with 25-year sun care industry veteran, Devoted Creations, to launch CosmoSun by Cosmopolitan, a luxury sun care and self-tan line.

Created in a deal brokered by IMG, the cruelty-free, vegan and nut-free collection is suitable for all skin types and consists of five sunless tanning essentials: Sunless Mousse with instant color, Instant Body Bronzer wash off formula, Sun Lotion with Shimmer, Overnight Sunless Lotion and Liquid Sunshine tanning water. Additionally, there are three sun care products: Water resistant sunscreens in SPF 30 and 55+ and an Aftersun Moisturizer with soothing cucumber and aloe. The Applicator Mitt completes the range.

The line is available now in the US at Amazon and devotedcreations.com/cosmosun with prices ranging from $15.00 to $35.00; in Europe at jk-skincare.co.uk and Amazon from £14.99 to £35.99; in Italy at Capello Point (online and in-store) from €16.99 to €39.99; and in Russia at Beauty Factor from ₽2400 to ₽4800.

CosmoSun by Cosmopolitan pairs premium ingredients and luscious aesthetics for a lavish pampering experience. CosmoSun’s core was built on the ever-moving lifestyle of Cosmopolitan readers and aims to exceed their current sun care expectations.

Cosmopolitan’s audience has always had a strong enthusiasm for outdoor fun and an equivalent level of attention to their skin’s health,” says Angela Kim, Director of Hearst Global Licensing. “So, we are pleased to finally present this line of sun care products. Especially now, with renewed eagerness in many countries to get outside and socialize with their loved ones, this partnership with Devoted Creation is timelier than ever.”

“When we sat down with Cosmopolitan, the goal was a standout collection,” said Lewis Henry, President of Devoted Creations. “From our years in the industry, we thoroughly understand users expect to look and feel fantastic when using these types of products. It was paramount we use well thought-out and reputable formulas, like the ones we’re known for, when creating the CosmoSun Collection. In our collaboration with Cosmopolitan, we were able to capture the Cosmopolitan essence through all aspects of the product line and deliver a great user experience. We’re thrilled to see CosmoSun by Cosmopolitan come to life and looking forward to the amazing results users will experience.

The Collection:

  • CosmoSun Sunless Mousse (with instant color)
  • CosmoSun Instant Body Bronzer (wash off formula)
  • CosmoSun Sun Lotion with Shimmer (ultra-glittering instant bronze glow)
  • CosmoSun Overnight Sunless Lotion (with Lavender & Chamomile)
  • CosmoSun Liquid Sunshine (moisturizing self-tan water)
  • Sunscreen SPF 30 Pina Colada
  • Mineral Sunscreen SPF 55+ Pina Colada
  • Aftersun Moisturizer
  • CosmoSun Applicator Mitt

About Cosmopolitan US
Cosmopolitan is the largest young women’s media brand in the world and is the voice of Gen Now reaching nearly 62 million readers a month. The 2018 ASME Award winner delivers the latest news on love, work, money, fashion, beauty, health, self-improvement, politics, and entertainment. The site reaches an average of 38 million unique users each month, in addition to boasting 10 million Facebook fans, 1.6 million Twitter followers, 3.2 million Instagram followers, 15.1 million monthly unique viewers on Snapchat and 3.7 Likes on TikTok. Cosmopolitan is published by Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month—70% of all millennials and 69% of all Gen Z over the age of 18 (source: comScore/MRI 1-20/S19). The company publishes more than 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher.

About Devoted Creations
Since 2003, Devoted Creations has been an international industry leader in the world of indoor tanning lotion and a staple brand amongst numerous tanning salons. With over 15 diverse product lines to choose from, Devoted Creations provides a solution for every step of the tanning process with each product created using only the finest ingredients on the market. Devoted Creations handles all aspects of its product development in-house, from initial concept to final manufacturing, and everything in between. Devoted Creations is based in Oldsmar, Florida with a prominent reach stretching across the globe.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

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