Leading entertainment and sports agency Creative Artists Agency (CAA) has signed Squishmallows®, the globally successful line of plush characters and toys from Jazwares that have struck a chord with kids and adults alike. The agency will identify and create opportunities for Squishmallows across an array of areas, including film, television, video games, publishing, live touring, and beyond.

Since its launch in 2017, Squishmallows has grown from eight characters to more than 1,000, each with their own unique name and storyline. With over 86 million sold in 40 countries worldwide, Squishmallows has become a social media sensation, with more than 650,000 combined followers on Facebook, Instagram and Twitter, and three billion TikTok video views on #squishmallows tagged content.

“The Squishmallows brand is at this incredible stage, experiencing tremendous growth and increasing popularity over the past year.  Now is the perfect time to join forces with CAA, the best partners in the industry, to fully take advantage of the momentum behind the brand and create significant content and entertainment experiences for our brand fans,” said Michael Rinzler, executive vice president and partner at Jazwares.

Prior to signing on with CAA, Jazwares expanded the world of Squishmallows with the June 2021 launch of the YouTube animated series, Squishville. Produced by Moonbug Entertainment, new episodes of Squishville will release every Saturday through October 2021. The series is based on the line of Squishmallows-inspired collectible playsets and accessories, which was introduced at retail in March.

About Creative Artists Agency
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for seven consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, Olympics and action sports, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities.  Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.  For more information, please visit www.caa.com.

About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles, musical instruments, and recently expanding into the costumes and pets category. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids®, CoComelon and Dino Ranch, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, Marvel and UFC®, musical property First Act™, and beloved plush Squishmallows®, Petooties™ Pets and Russ Berrie™, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.

Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®. For more information about Jazwares, please visit www.jazwares.com.