KOOL-AID and PUMA Launch a Delicious Collaboration

LOS ANGELES, August 13, 2021 — Two legends collide for a delicious concoction as KOOL-AID and PUMA come together for an apologetically fun footwear and apparel collection.

This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The KOOL-AID shoes retail from $50-$110 and will be available in adult, juniors, and kids sizing.

The PUMA x KOOL-AID collection also features apparel, retailing from $35 to $70, which includes bright tie-dye T-shirts with the KOOL-AID Man smile and a special hoodie with the PUMA Cat logo on the front and the KOOL-AID Man breaking through on the back.

Fans can snag the new collection on PUMA.com. The collection will also be available at the PUMA NYC Flagship Store, as well as at Foot Locker, Kids Foot Locker and Champs Sports locations nationwide.

PUMA worked with Collaborations Licensing, and Kraft Heinz’s outbound licensing agency, Brand Central, to bring the KOOL-AID collection to life.

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ABOUT PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. www.about.puma.com

ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2019 net sales of approximately $25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit https://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.

Kraft Heinz Contacts
Jenna Thornton
Kraft Heinz
Jenna.Thornton@kraftheinz.com