New York, NY, August 16, 2021: Mary Nhin, best-selling author of the breakout children’s social emotional wellness series Ninja Life Hacks, surpasses the One Millionth book threshold. After releasing 64 Ninja Life Hacks titles in less than 2 years, including best-selling titles such as Angry Ninja, Positive Ninja, Anxious Ninja, Focused Ninja, Calm Ninja, Ninja Life Hacks has improved the mental health for children globally.

To celebrate, she released her “With You By My Side” video expressing gratitude for the parents, teachers, educators and therapists who have used these books to empower children to manage big emotions and face life challenges head on with grit and a growth mindset. The video also implores companies to stand by her side and broaden the reach of this impactful series well beyond her paperback books on Amazon.

“I feel so blessed that the stories and characters have resonated with children worldwide,” states Mary Nhin.  “As a small operator, I invite big players in the manufacturing and retail spaces to partner with me to help me reach the masses and improve the mental wellness of children everywhere.”

The Brand Liaison has already secured licensing deals with Weldon Owen, Fashion Angels and Fun World for activity books, board books, conversation cards, stationery, crafts, classroom decor, bags, and costumes, respectively. The next categories to license are toys, games, puzzles, apparel and sleepwear and the next retail channel to penetrate is the brick and mortar retailer world.

The initial licensed product launches will come in Spring 2022.

• March: The publishing program from Weldon Owen led by the hardcover character guide, Meet the Ninjas: The Ultimate Ninja Guide to Life , and a full offering of emotional wellness products just ahead of National Mental Health Month in May
• June: Diversity and Inclusion products for Pride Month
• July: Fashion Angels’ full line of Classroom Decor for teachers for back-to-school 2022

About Ninja Life Hacks
Ninja Life Hacks is the popular children’s book series with one mission: to help parents, educators, and children with the resources to cultivate a growth mindset, develop confidence and grit, and promote emotional intelligence. We think parents and teachers are heroes, and we want to help in any way possible. In its full two years, parents and children have embraced the Ninja Life Hacks book series and over 60 Ninja characters leading to over 10,000 5-star Amazon reviews, over 1 million books sold and a #1 Best Seller accreditation across nine categories. Author, Mary Nhin, is a mother of three young boys whose daily encounters with life emotions inspired her to create Ninja Life Hacks. 

About The Brand Liaison:
Representing both brand owners and licensees, The Brand Liaison has built a reputation as a leading licensing agency with the ability to successfully create new revenue streams through licensing, collaborations and strategic retail partnerships. For brand owners as the licensor, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers as the licensee, we assist in acquiring the right brand, for the right product for each intended channel of distribution. In each case, we work closely with our clients to ensure that our brand extension activities compliment their strategic goals and objectives, and create long term success.  http://thebrandliaison.com

Press Contact: Laurie Smith, laurie@thebrandliaison.com, 516-857-3115